Jurnal ABDINUS : Jurnal Pengabdian Nusantara
Vol 8 No 2 (2024): Volume 8 Nomor 2 Tahun 2024

Optimalisasi Penggunaan Media Sosial sebagai Implementasi Strategi Peningkatan Penjualan pada UMKM Koremin

Anief, Raifa Praharsa (Unknown)
Putri, Amalia (Unknown)
Kusumah, Dwi Jaya (Unknown)
Khitmatyar, Ridha Faatihah (Unknown)
Widyaningsih, Aristanti (Unknown)

Article Info

Publish Date
22 Apr 2024

Abstract

The existence of social media has become embedded in people's lives in the digital era. Not only for communicating, currently many business people use social media Instagram, Tiktok, Twitter and Facebook to promote their businesses. Koremin MSMEs, in running their business, also have social media accounts which are used as marketing media. However, the use of social media needs to be accompanied by creativity and the creation of promotional content that is in line with existing trends so that it can reach a wider range of consumers. The service is carried out in order to help MSMEs be able to use their social media optimally to achieve sales targets. The implementation method is observation, interviews and mentoring for three months. The research results show that Koremin MSMEs are able to use their social media optimally and achieve the expected targets.

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Journal Info
Jurnal ABDINUS : Jurnal Pengabdian Nusantara
Website

Abbrev

PPM

Publisher

Universitas Nusantara PGRI Kediri

Subject

Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering

Description

Jurnal Ilmiah Pengabdian kepada Masyarakat Terbitan Berkala Ilmiah ini merupakan publikasi ilmiah di bidang pengabdian dan pemberdayaan masyarakat dengan cakupan bidang : Pembangunan manusia dan daya saing bangsa, Pengentasan kemiskinan berbasis sumber daya lokal, Pengelolaan wilayah pedesaan dan ...