Jurnal Ilmiah Manajemen dan Akuntansi
Vol. 1 No. 5 (2024): September : Jurnal Ilmiah Manajemen dan Akuntansi

ANALISA DIGITAL MARKETING SEKTOR PERBANKAN: PERBANDINGAN APLIKASI MOBILE BANKING LIVIN’ BY MANDIRI DAN MYBCA DALAM MEMAKSIMALKAN POTENSI PASAR DIGITAL

Chanda Vedalla Putra (Unknown)
Ng Thian Way (Unknown)
Ricky Ricky (Unknown)
Shelby Esfandiany (Unknown)
Eryc Eryc (Unknown)

Article Info

Publish Date
30 Aug 2024

Abstract

In this modern era, the need for people to conduct financial transactions remotely has become very common. Recognizing this phenomenon, banks in Indonesia, including BCA and Mandiri, have developed mobile banking applications to meet this need. To increase public awareness of these applications, the banks have implemented digital marketing strategies to maximize the potential of the digital market that can be reached. The research conducted found that BCA and Mandiri banks have been optimizing their digital marketing efforts, although some sectors of digital marketing can still be improved to broaden the reach of customers who are aware of these applications

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ilmiah Manajemen dan Akuntansi
Website

Abbrev

jimat

Publisher

CV. Denasya Smart Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Description

Jurnal Ilmiah Manajemen dan Akuntansi (JIMAT) dengan e-ISSN : 3047-2032, p-ISSN : 3047-2792 adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Denasya Smart Publisher. Jurnal ini berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek ...