JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN
Vol 9, No 1 (2012)

ANALISIS PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN SISWA MEMILIH LEMBAGA KURSUS BAHASA INGGRIS BUDIWIJAYA CABANG PARAMESWARA PALEMBANG

Barlian Valention (Manajemen Universitas Sriwijaya)
Diah Natalisa (Unknown)
Welly Nailis (Unknown)

Article Info

Publish Date
07 Dec 2012

Abstract

ABSTRACT This research was aimed at identifying the influence of a product′s attributes on the students’ decision to select Budiwijaya English Course, Parameswara Branch, Palembang and the most dominant attribute they chose. The data were collected by questionnaires, interview and library research, and analyzed by descriptive qualitative and quantitative techniques (linear multiple regression technique) using SPSS 12.00 for Windows. The results show that all attributes (brand, services, traits and quality) influenced the students’ decision to select Budiwijaya English Course, Parameswara Branch, Palembang and the most dominant one is services.

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Journal Info
JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN
Website

Abbrev

jembatan

Publisher

Universitas Sriwijaya

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmiah Manajemen Bisnis dan Terapan (Jembatan) adalah jurnal yang dipublikasi secara berkala oleh Fakultas Ekonomi Jurusan Manajemen Universitas Sriwijaya. Jurnal ini memuat 3 (tiga) kajian khusus bidang manajemen yaitu manajemen keuangan, manajemen pemasaran dan manajemen sumber daya ...