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All Journal Marine Fisheries: Jurnal Teknologi dan Manajemen Perikanan Laut JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN
Welly Nailis
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Economics, Econometrics & Finance Environmental Science

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PENILAIAN JENIS MULTIGEAR PADA USAHA PERIKANAN TANGKAP SKALA KECIL DI PERAIRAN SUNGSANG KABUPATEN BANYUASIN SUMATERA SELATAN . Fauziyah; Fitri Agustriani; Bakti Satria; Apriansyah Putra; Welly Nailis
Marine Fisheries : Journal of Marine Fisheries Technology and Management Vol. 9 No. 2 (2018): Marine Fisheries: Jurnal Teknologi dan Manajemen Perikanan Laut
Publisher : Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (599.155 KB) | DOI: 10.29244/jmf.9.2.183-197

Abstract

ABSTRACT  Multigear has been commonly used in small-scale fishery activities in Sungsang waters. The aim of using the multigear is to enable the fishermen carry out their activities at every catching season. Inaccurate and inefficient use of the multigears are the concern that will present inefficiency or even conflict among the fishermen.  Therefore the research was carried out with the objective to determine the best type of a multigear that will be used in the small scale fishery at Sungsang waters based on economic, productivity, social and biological aspects. Multiple Criteria Analysis (MCA) is the method of assessment on the quality type of the multigear.  The outcome of the research presented that the best quality type of the multigear  is 1) the multigear type with the combination of trammel net  and drift longline; 2) the multigear type with the combination of drift gillnet (mesh, 3 inches) and drift long line; 3) the multigear type with the combination of drift gillnet (mesh, 2 inches) and trammel nets.  Key Words: MA analysis, small-scale fishery, the best quality multigear,ABSTRAKMultigear telah banyak digunakan pada usaha perikanan tangkap skala kecil di Perairan Sungsang. Tujuan penggunaan multigear adalah dikarenakan agar nelayan dapat terus melakukan aktivitas penangkapan dalam setiap setiap musim penangkapan.  Penggunaan multigear yang tidak tepat dan bijak, dikhawatirnya malah akan menimbulkan inefisiensi atau bahkan menimbulkan konflik antar nelayan. Oleh kerana itu, penelitian ini dilakukan dengan tujuan untuk menentukan jenis multigear unggulan pada usaha perikanan tangkap skala kecil di Perairan Sungsang berdasarkan aspek ekonomi, aspek produktivitas, aspek sosial, dan aspek biologi. Penilaian keunggulan jenis multigear menggunakan metoda Multiple Criteria Analysis (MCA). Hasil penelitian menunjukkan bahwa jenis multigear unggulan adalah: 1) jenis multigear dangan kombinasi jaring udang dan rawai hanyut;  2)  jenis multigear dangan kombinasi jaring insang hanyut (mesh, 3 inci) dengan rawai hanyut (umpan), dan 3) jenis multigear dengan kombinasi jaring insang hanyut (mesh, 2 inci) dan jaring udang. Kata kunci:  MCA analysis, perikanan skala kecil, multigear unggulan
ANALISIS POSITIONING PRODUK BUMBU MASAK INSTANT (STUDI KASUS MEREK : SAJIKU, KOKITA & MAMASUKA) Islahuddin Daud; Welly Nailis
JEMBATAN Vol 9, No 2 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v9i2.3277

Abstract

ABSTRACT The Study was conducted to determine perceiptual mapping in instant seasoning. Object of study is the Sajiku, Mamasuka and Royco. This study used a decriptive conclusive research in the form of a single cross-sectional sample of 180 respondents who were in the city of Palembang. Perceptual map is used to see the affinity between the brand and the variables between one brand to another brand. The results of this study have Sajiku brand proximity variable "Available in a variety of flavors," Mamasuka with "Having a high taste" and "Product of the advertisement informed through the media" and Kokita with "color packaging support", "price affects the quality of a products ", and" Promoting products in all media "
ANALISIS PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN SISWA MEMILIH LEMBAGA KURSUS BAHASA INGGRIS BUDIWIJAYA CABANG PARAMESWARA PALEMBANG Barlian Valention; Diah Natalisa; Welly Nailis
JEMBATAN Vol 9, No 1 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v9i1.3265

Abstract

ABSTRACT This research was aimed at identifying the influence of a product′s attributes on the students’ decision to select Budiwijaya English Course, Parameswara Branch, Palembang and the most dominant attribute they chose. The data were collected by questionnaires, interview and library research, and analyzed by descriptive qualitative and quantitative techniques (linear multiple regression technique) using SPSS 12.00 for Windows. The results show that all attributes (brand, services, traits and quality) influenced the students’ decision to select Budiwijaya English Course, Parameswara Branch, Palembang and the most dominant one is services.
Co-Authors Apriansyah Putra Bakti Satria Barlian Valention Diah Natalisa Fauziyah Fitri Agustriani Islahuddin Daud