JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN
Vol 9, No 2 (2012)

ANALISIS POSITIONING PRODUK BUMBU MASAK INSTANT (STUDI KASUS MEREK : SAJIKU, KOKITA & MAMASUKA)

Islahuddin Daud (Unknown)
Welly Nailis (Unknown)

Article Info

Publish Date
07 Oct 2012

Abstract

ABSTRACT The Study was conducted to determine perceiptual mapping in instant seasoning. Object of study is the Sajiku, Mamasuka and Royco. This study used a decriptive conclusive research in the form of a single cross-sectional sample of 180 respondents who were in the city of Palembang. Perceptual map is used to see the affinity between the brand and the variables between one brand to another brand. The results of this study have Sajiku brand proximity variable "Available in a variety of flavors," Mamasuka with "Having a high taste" and "Product of the advertisement informed through the media" and Kokita with "color packaging support", "price affects the quality of a products ", and" Promoting products in all media "

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Journal Info
JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN
Website

Abbrev

jembatan

Publisher

Universitas Sriwijaya

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmiah Manajemen Bisnis dan Terapan (Jembatan) adalah jurnal yang dipublikasi secara berkala oleh Fakultas Ekonomi Jurusan Manajemen Universitas Sriwijaya. Jurnal ini memuat 3 (tiga) kajian khusus bidang manajemen yaitu manajemen keuangan, manajemen pemasaran dan manajemen sumber daya ...