Asia-Pacific Management and Business Application
Vol 4, No 3 (2016)

The Effect of Health Warnıngs in Cıgarette Packagıng on Repurchase Intentıon: A Study on Indonesıan Consumers

Dwinita Laksmidewi (Faculty of Economics and Business, Universitas Katolik Indonesia Atma Jaya, Jakarta, Indonesia)
Leonard Surijadi Jonatan (Faculty of Economics and Business, Universitas Katolik Indonesia Atma Jaya, Jakarta, Indonesia)

Article Info

Publish Date
29 Apr 2016

Abstract

This study aims to examine the effect of health warnings on cigarette packs which are mortality-themed on repurchase intention, based on the perspective of terror management theory. This study used an experimental method with Indonesian adult smokers as participants. The results indicate that mortality warnings on cigarette packs conveyed in the form of pictures are more effective to influence the perception of health risks, compared to text warnings. The picture of deadly diseases caused by smoking ismore effective than the pictures do not show the deadly disease. Perceived health risk significantly mediates the effect of mortality warning on cigarette repurchase intention. However, smoking self-esteem does not significantly moderate the effect.

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Journal Info
Asia-Pacific Management and Business Application
Website

Abbrev

apmba

Publisher

Universitas Brawijaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Asia-Pacific Management and Business Application journal (APMBA) is a scholarly journal, publishing internationally leading research across all areas of management. APMBA continuously seeking articles that challenge the affect of globalization through business world through critically informed ...