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Asia-Pacific Management and Business Application
Published by Universitas Brawijaya
ISSN : 22528997     EISSN : 26152010     DOI : -
Asia-Pacific Management and Business Application journal (APMBA) is a scholarly journal, publishing internationally leading research across all areas of management. APMBA continuously seeking articles that challenge the affect of globalization through business world through critically informed empirical and theoretical investigations, and present the latest thinking and innovative research on major management topics, while still being accessible and interesting to non-specialists.
Arjuna Subject : -
Articles 158 Documents
The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction Rini Safitri; Feri Dwi Riyanto; Indah Yuliana
APMBA (Asia Pacific Management and Business Application) Vol 9, No 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

Employees are pivotal resources for the organization as their various interactions among many levels in the employment experience that led to strong brands. Brand identity is the foundation in employer marketing that complement in training, social event, and mentor programs.. In this research, survey were conducted in telecommunication industry resulting 165 employee responses.  Smart PLS was done to test the hypotheses, resulting that brand identity, brand leadership and brand communication influenced job satisfaction. This finding is in line with previous research where branding technique by employer not only cause employee turnover to drop, but also create benefits such as increased employee satisfaction, customer satisfaction and loyalty, and a positive image among other stakeholders. It is suggested that organization to promote  employer branding includes brand identity, brand leadership, and brand communication for future business strategies.
The Role of Readiness to Change between Transformational Leadership and Performance: Evidence from a Hospital during Covid-19 Pandemic Dewiana Novitasari; Francisca Sestri Goestjahjanti; Masduki Asbari
APMBA (Asia Pacific Management and Business Application) Vol 9, No 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

The global competition in this era requires readiness, in particlar in this Covid-19 pandemic condition that is still surging in the world, including in Indonesia health sector. This study aimed to measure the effect of transformational leadership on employees’ performance of the employee of a hospital in Indonesia. Survey was done in one of the bussiets hosptial in greater Jakarta area using simple random sampling technique and the returned and valid questionnaire results were 154 samples. Data processing was used SEM method with SmartPLS 3.0 software. The results of this study concluded that transformational leadership have not significant effect on the employees’ performance, but transformational leadership have a positive and significant effect on readiness to change. Findings aslo revealed that readiness to change have a positive and significant effect on relationship between transformational leadership and employees’ performance. This study also confrimed that readiness to change as fully mediator. This new research proposed a model for building employees’ performance among the employee of a hospital in Indonesia through enhancing transformational leadership practice with readiness to change as a mediator. This research could pave the way to improve employee readiness in facing the era of industrial revolution 4.0.
A Drama Theory Analysis of Host-Guest Interaction In Peer-To-Peer Accommodation Lisa Putri Kusuma; Pri Hermawan
APMBA (Asia Pacific Management and Business Application) Vol 9, No 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

Peer-to-peer economy is characterised by asymmetric information, economy risks, and social uncertainty that may be arisen in unpredictable time. In hospitality industries, peer-to-peer accommodation allows people to rent unoccupied room or properties to stranger (i.e with the introduction of AirBnB etc). In studying the customer perception, drama theory provides a powerful framework for understanding role of emotion in an interaction. A dilemma analysis is an essential feature of drama theory approach and is described here. This paper provides further application of drama theory II, and reviews host-guest interaction by analysing dilemmas in pre-booking stage with the case if AirBnB. The conclusion is that drama theory is applicable to recognise dilemmas in host-guest interaction in peer-to-peer accommodation.
Enhanced Employee Engagement by Intensify Personality Traits and Mc.Clelland Motivation of Employee at Adventist Hospitals in Indonesia Ferinia, Rolyana; Hutagalung, Stimson; Prasetio, Adhi
Asia-Pacific Management and Business Application Vol 7, No 2 (2018)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

Disengaged employee is a serious problem and it seems to be a worldwide organizational phenomenon, organizations are facing engagement crisis that may led to lower organizational performance. In the health sector researchs in Indonesia shows that there a positive sign in the increase of nurses productivity. The purpose of this study is to investigate the relationship of personality trait, motivation and employee engagement of nurses at Advent Hospital in Indonesia. Using the Structural Equation Modeling (SEM), the relationships between the Personality, motivation and employee engagement were examined. The results indicated that there was a significant and positive correlation between need for achievement and employee engagement and significant and positive correlation between need for achievement and extraversion. The novelty of this paper advance the understanding about why introvert nurses more engage with their work and why need for power is more needed for an introvert personality person. This paper highlighted the importancof  the recruitment process and for intensify employee engagement in health sector.
Identification of The Dimensions of Bank 4.0 Experiential Quality Based on Millennial Customer Perceptions luthfi abdillah; Ananda Sabil Hussein; Kusuma Ratnawati
APMBA (Asia Pacific Management and Business Application) Vol 9, No 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

The development of the Bank 4.0 industry that is reflected through increased experiential quality, which is started with the identification of the dimensions of Bank 4.0 experiential quality is getting popularity for millenial. This research attempt to discover the dimensions of Bank 4.0 experiential quality based on perceptions of millennial customers. Bu surveying 673 millenials and adjusted to the characters of Bank 4.0 and millennial generation this study aims to theoretical and empirically testing the hyotehesis by using SMPLS. Results revelaed that functional quality, convenience, innovations, trust, value, risk mitigation, and security have been empirically proven as dimensions of Bank 4.0 experiential quality based on millennial customer perception.This research was only conducted in the city of Malang, so that research with larger demographic and geographic data sets is needed in order to describe the perceptions of millennial customers more accurately. Further research can be developed with new dimensions that may emerge along with the development of Bank 4.0 in both commercial banks and fintech companies.
Digital Transformation Project: Digitalization of Budgeting Process at XYZ Shafira Amanda Umar; Gatot Yudoko
APMBA (Asia Pacific Management and Business Application) Vol 10, No 3 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

Indonesia is one of Southeast Asia's country with the fastest-growing digital economies. State-owned enterprises (SOEs) or Badan Usaha Milik Negara (BUMN) can play a significant role in supporting Indonesia in its digital transformation. One of the SOEs that has used technologies to aid in the digital transformation is XYZ company. Currently, there is an ongoing project of budgeting process digitalization using Anaplan's integrated cloud-based platform which consists of three phases. This research aims to identify root causes of issues occurring in Phase 1, generate solutions to address the root causes, and prevent the same issues to happen in Phase 2. Current issues are related to system inflexibility, XYZ human capital, system bugs, and XYZ reporting complexity, which are rooted from five root causes. It has been discussed that only four out of five root causes can be solved since they are still within XYZ’s reach. This research generates six proposed solutions utilizing PMBOK Project Resource Management Knowledge Area and Organizational Process Assets (OPA). There are three prioritized solutions that need to be implemented soon before starting Phase 2, which are lessons learned discussion and documentation, knowledge transfer, and budgeting guideline formulation.
Teleworking and Workload Balance on Job Satisfaction: Indonesian Public Sector Workers During Covid-19 Pandemic Khusnul Rofida Novianti; Kenny Roz
APMBA (Asia Pacific Management and Business Application) Vol 9, No 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

The unexpected condition caused by coronavirus disease (Covid-19) in late December 2019 that spread all over the world has changed the human resource workforce. One of the Indonesian government decisions to reduce the infection is home base teleworking (working from home) policies for mostly all sectors in Indonesia, one of them is the public sector. This new work style that has never been experienced before may cause psychological stress of workload and affect satisfaction. This research aims to measure the effects of teleworking on job satisfaction mediated by the workload in 168 public sector workers all over Indonesia. Data obtained using an online questionnaire from February – March 2020 and analyzed use Smart-PLS software. The result showed that teleworking has a significant effect on the workload, but not significant effect on job satisfaction. Workload has a negative and not significant effect on job satisfaction. Hence, the workload is not the best predictor for mediating the effect of teleworking and  job satisfaction. Workers in the public sector feeling more stressed during teleworking and it caused their job satisfaction to decrease. This kind of situation can be a sign for the decision-maker on how to improve their worker's job satisfaction during the teleworking.
The Role of Brand Image, Brand Equity and Product Quality toward Customers' Attitudes to Consume Eco Friendly Cosmetic Product (An Empirical Study: Millennial Generation Female Customers in Indonesia) Ayu Febriyanti Puspitasari
APMBA (Asia Pacific Management and Business Application) Vol 9, No 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

This research is motivated by the increasingly competitive cosmetics product industry with an environmentally friendly concept in Indonesia. The phenomenon shows that there has been a change in consumption patterns in female Customers, especially cosmetic products from conventional cosmetics to environmentally friendly cosmetics. The purpose of this study was to determine the extent of the role of brand image, brand equity and product quality on the attitudes of female Customers of the millennial generation in Indonesia on the use of cosmetics with eco-friendly concepts, both partially and simultaneously. The population in this study is female Customers in Indonesia using stratified random sampling so that only female Customers are included in the millennial generation (ages 25-40 years) as the sample in this study. The results showed that brand image (and product quality) had a partially positive effect on costumer attitudes on the use of environmentally friendly cosmetic products. Brand Equity does not show a positive relationship to consumer attitudes because customers are more impressed by the brand image and quality of environmentally friendly cosmetic products. Brand image brand equity product quality also have a positive role simultaneously on consumer attitude on the use of environmentally friendly cosmetic products. This research highlight the response of millennial female Customers who are very adaptive to the changing times in using environmentally friendly cosmetic products therefore it is recommended that environmentally friendly cosmetic manufacturers continue to innovate on existing products based on this strategies.  
Work-life Balance and Job Satisfaction of Government Employees Emelyn Adaron; Marlo Lacerna; Candy Elizabeth Gil Salapi
APMBA (Asia Pacific Management and Business Application) Vol 10, No 2 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

The awareness of balancing the quality of life of employee through HR program such as work-life balance is getting its popularity in the HR literature. This study examined the relationship between work-life balance and job satisfaction of local government employees in one of the local government units in the Philippines. The results of the study indicate that the employees do not have sufficient knowledge on the concept of work-life balance. Most of the respondents neither agreed nor disagreed to most of the statements on work-life balance. Moreover, the employees experience satisfaction in their job. Furthermore, results show that there is a significant positive relationship between work-life balance and job satisfaction. This may indicate that if the employees feel that work does not interfere with family concerns and the latter does not affect work, they will feel more satisfied with their job. Practical implications also discussed in this paper.
android kotlin tutorials rosari j
APMBA (Asia Pacific Management and Business Application) Vol 3, No 1 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

There was an article on apmba a while back about 7 reasons why we should start studying Kotlin for Android in 2018. The reasons why we should start learning Kotlin for Android in 2018 are now clear, yet learning materials for beginners to create Android apps using Kotlin are still scarce. As a result, the author will help readers who are looking for resources to learn how to construct Android apps using the Kotlin programming language.

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