Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis
Vol 15, No 2 (2017): Agustus 2017

IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILTY

MURTIANINGSIH - (Sekolah Tinggi Ilmu Ekonomi Asia Malang)
NUR ELIF (Sekolah Tinggi Ilmu Ekonomi Asia Malang)



Article Info

Publish Date
10 Aug 2017

Abstract

This study aims to identify and analyze the impact of the implementation of CorporateSocial Responsibility (CSR) PT. Tirta Investama (Aqua) to the welfare of the community inthe village of Karangjati Pasuruan, with a sample of 205 of 500 families. The type of thisresearch is quantitative descriptive that describes the actual phenomenon. The data used isthe primary data obtained by spreading the questionnaire that has been tested the level ofvalidity with the correlation coefficient (rxy) and the relability with the value of cronbach'salpha more than 0.60. The hypothesis used include the test of influence of education variable(X1), Health (X2), Economy (X3), Environment (X4) on society welfare (Y) by usingmultiple regression analysis at 5% significance level.The test result stated that educational variable of significance value α = 0,023, health α =0,012, Economic α = 0,000, and Environment α = 0,010 have an effect on improvingcommunity prosperity of Karangjati Village with T-value count bigger than T-Table valueand significance level are on α <0.05% indicating that the implementation of CorporateSocial Responsibility in the field of education, health, economics, and environment,conducted by the company has a significant positive effect.Keyword : Corporate Social Responsibility, Educational, health, economic, environment,society welfare

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Journal Info

Abbrev

JAK

Publisher

Subject

Economics, Econometrics & Finance Education

Description

Akademika, Jurnal Manajemen, Akunntansi dan Bisnis diterbitkan oleh program Studi S1 Manajemen STIE Indonesia Malang setiap periode 2 edisi dalam satu tahun, dikelola oleh Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia ...