Jurnal Ilmiah Universitas Batanghari Jambi
Vol 15, No 1 (2015): Februari

DAMPAK KEMASAN TERHADAP KUANTITAS PENJUALAN PRODUK USAHA AGROINDUSTRI CV. TULI MARIO DI TANGKIT BARU KOTA JAMBI

Nida Kemala (Unknown)
Siti Abir Wulandari (Unknown)



Article Info

Publish Date
22 Feb 2017

Abstract

The research was conducted inthepineapple agro-based Tangkit Baru, JambiCity could”CV. Tuli Mario”. It was held to analyze the impact of industry package onthe selling product of this agroindustry.The Chi-Square Testwas applyied as an instrument in this research.The result of the researchshowedthatthere was significantly distinguish of the numbers of the selling product on this pineapple agro-based Industry despite of the packaging become different. The average number of selling product was indicated decrease from 1.003 units go down by 731 units. It was likely caused by the preferencychanging of the costumers. In the other hand it was probability caused by high number of its subtitution  products.Keyword : pineapple, agroindustry, package

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Journal Info

Abbrev

ilmiah

Publisher

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...