This paper discusses about relationship between sacrifice and motivation in taxpayer. This articlefocus in analysing the impact of sacrifice and service quality to motivation. This impact mediating byservice value. The research model based on relationship marketing. This paper offers a proposition.Sacrifice, service quality, and satisfaction have influences to tax payer motivation.
Benefit: Jurnal Manajemen dan Bisnis is a peer-reviewed journal published by Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, covering a variety of topics in economics, management, business and ...