AGRARIS: Journal of Agribusiness and Rural Development Research
Vol 3, No 2: July-December 2017

Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT

Wulandari, Kartika ( Politeknik Pertanian dan Peternakan MAPENA)
Nurmalina, Rita ( Departemen Agribisnis, FEM, Institut Pertanian Bogor)
Tinaprilla, Netti ( Departemen Agribisnis, FEM, Institut Pertanian Bogor)

Article Info

Publish Date
14 Dec 2017

Abstract

The objectives of this study were (i) to analyze external and internal factors of bioethanol business unit in PT Perkebunan Nusantara XI and (ii) to evolve its development strategy. The study used AWOT analysis, a combination of Analytical Hierarchy Process (AHP) and SWOT analysis. The results of A’WOT analysis are internal factors of company: strength  is availability of raw materials (0.383) and weakness is high production costs (0.536). External factors of company: opportunity is market opportunity (0.340) and threat  is the low market index prices (0.305). Strategy prioritized in the development of bioethanol business unit is reducing the cost of production to cut costs that are not important and increasing the efficiency of production facilities in order to gain more profit (0.271).

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Journal Info
AGRARIS: Journal of Agribusiness and Rural Development Research
Website

Abbrev

ag

Publisher

Universitas Muhammadiyah Yogyakarta

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Description

AGRARIS is devoted to promote excellent articles on agribusiness, agricultural economics, and rural development that present original findings of contemporary research ...