Jurnal Ekonomi Syariah Teori dan Terapan
Vol. 3 No. 1 (2016): Januari-2016

Pengaruh Orientasi Pelanggan, Orientasi Penjualan, Pengalaman, Dan Likeability Wiraniaga Terhadap Kepercayaan Pelanggan Pada Wiraniaga Asuransi Syariah Di Surabaya

M. Adi Surya Anwar (Airlangga University)
Ririn Tri Ratnasari (Airlangga University)

Article Info

Publish Date
19 Jan 2017

Abstract

This study aims to determine the effect of customer orientation, sales orientation, experience, and Likeability To Customer trust of Islamic Insurances salesperson in Surabaya. This study uses a quantitative approach. This study used a sample of 100 respondents. Characteristics of the population in this experiment is the Islamic insurance customers in Surabaya. As for analysis technique used is multiples regression.Results from the study show that customer orientation, sales orientation, experience, and Likeability salespeople have significant effect on customer trust. Other results showed that customer orientation, experience, and Likeability have positively effect to customer trust, whereas sales Orientation have negatively effect to customer trust in Surabaya.

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Journal Info
Jurnal Ekonomi Syariah Teori dan Terapan
Website

Abbrev

JESTT

Publisher

Universitas Airlangga

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi Syariah Teori dan Terapan (JESTT) accepts original manuscripts in the field of Islamics Economics, including research reports, case reports, application of theory, critical studies and literature ...