Forest product in Indonesia especially in Central Sulawesi has a very important role in the effort ofÂ national and regional development evenly, because it will improve the state income and also provide job opportunity. In case that rattan is the most important nonwood forest product in Indonesia and one of superior commodity of Central Sulawesi. Since seventies, Indonesia has known as the biggest exporter country of rattan rawÂ material in the world. The aim of the research was to find out the development strategy of rattan industry in Palu City of Central Sulawesi, case study of CV. Bone Layana Jaya. The reasearch was conducted in Bone Layana Jaya Palu Central Suawesi Province, it was from March up to the month of May 2015. The analysis method that used in the resaerch was SWOT analysis with 2 strategy formulas, they were Internal and External (IE) strategies then SWOT matrix could be decided. Based on Grand Matrix Â Internal Strategic Factors Analysis Summary (IFAS) was on the point of 3.49 and analysis Â External Strategic Factors Analysis Summary (EFAS) was on the point of 3.27, the obtained rate on Matrix SWOT showed the strategy used in the industry more emphasized to WO (Weaknesse-oppurtunities) strategy, it was Government Contribution in Industry Development.Â Therefore, in the curve of Â Grand Matrix Strategy, the position ofÂ enterprise industry was on quadrant I, it showed that the industry faced the environment that relatively had a bigger opportunity to handle its weakness.Keywords : Sulawesi Forest (Rattan),Â Internal/External Strategy, SWOT matrix.
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