<![CDATA[Tourism industry has an important role in term of extending business and working opportunity by developing local potency, building urban and rural area and enlarging national income. It should be done to enhance public welfare. This study aims to: 1. Analyzingsocial condition, economy and social culture which occur in Ampelgading village of Malang Regency; 2. Describing plantation, tourism, and eco-tourism potency in that village which can be developed;3. Describing strength, weakness, threat and opportunity in term of plantation, tourism, and eco-tourism potencyin that village; 4. Describing a new working opportunity in tourism industry which can be used by local society in order to maximize income and minimize the number of poor people around that village. Data Collection techniques were used that observation, interview and documentation. This reasearch uses a Participatory Rural Appraisal method (PRA), Focused Group Discussion (FGD), and SWOT analysis. The result of this study shows that Ampelgading village has a very extraordinary tourism interest in term of eco-tourism and agricultural. In order to maximize the strength, it needs a good collaboration between tourism organization and local government. The developing of the village will impact to the development of people around it. Nowadays, there are several houses which have been used as lodging or homestay for tourist.]]>
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