Populis : Jurnal Sosial dan Humaniora
Vol 3, No 1 (2018)

STRATEGI PERUSAHAAN MULTINASIONAL DI ERA GLOBALISASI (STUDI KASUS GLOKALISASI DALAM EKSPANSI “INDOMIE” KE PASAR TIMUR TENGAH DAN AFRIKA)

Hartanto Hartanto (Fakultas Ilmu Sosial dan Ekonomi Universitas Respati Yogyakarta Jl. Laksda Adisucipto Km. 6,3, Depok, Sleman, Yogyakarta 55281)



Article Info

Publish Date
03 Jul 2018

Abstract

AbstractGlobalization is characterized by the depletion of the boundaries of economic activities between countries and regions. Economic activities becomes a unified process and involves many countries with different values and cultures. Glocalization appears to respond to this in the presence of a global product with a local context. Indomie as an industrial product is a clear evidence of glocalization in globalization, when something globalize then something should be localized. Globalization and glocalization are like two sides in a single coin.Keywords: Globalization, glocalization, Indomie

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