Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi
Vol 17, No 2 (2015)

PENGARUH KUALITAS LAYANAN TERHADAP KEPUTUSAN KONSUMEN DALAM PEMILIHAN PERUSAHAAN JASA PEMBIAYAAN KREDIT

Sampeliling, Alexander (Unknown)

Article Info

Publish Date
09 Jun 2016

Abstract

The purpose of this research is to know how much the quality service effects the customers decision in choosing service company and credit funding at PT Finansia Multi Finance Samarinda. The Population of this Research is all of the customers men and women who attain the age of more than 18 years old and ever bought motorcycle by credit at PT Finansia Multi Finance Samarinda as many as 150 samples.  The analysis method of this research is the multiple linear regression analysis method and the result of the research, three is the influence of quality service tangibles, reliability, responsiveness, assurances and empathy partially and simultaneously to customers decision in choosing service Company and credit. Keywords:  The quality of service, Costumers decision in choosing.

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Journal Info
Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi
Website

Abbrev

FORUMEKONOMI

Publisher

Universitas Mulawarman

Subject

Economics, Econometrics & Finance Other

Description

FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansiis a scientific journal in the field of economics and management published twice a year (in January & ...