TV program is value laden. There were backgrounds, business strategy, political interest, etc which is called Political Economy of Media. Analysis to Political economy of media will show the facts/interest behind the program. In the other side, public has right to know and to inform the information clearly even the background. Upin & Ipin is popular cartoon animation for Malaysian even Indonesian. It is value laden of civics, ethnicity, capital and also culture infiltration. Upin & Ipin apply the concept of commodification, spasialization and structurazion successfully based on Malaysia value. Upin & Ipin is the real strength not only to Malaysia even the near country.
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