Jurnal Komunikasi dan Kajian Media
Vol 2, No 1 (2018): Jurnal Komunikasi dan Kajian Media

KONSTRUKSI REALITAS KECERDASAN ANAK: ANALISIS SEMIOTIK BARTHES IKLAN SUSU FORMULA ANAK DI TELEVISI

Rahman Asri (Universitas Al Azhar Indonesia (UAI))

Article Info

Publish Date
30 Apr 2018

Abstract

The aim of this research to identify messages in growing up milk TV commercial. This study use content analysis and semiotic analysis from Roland Barthes who emphasis interaction between textual with personal experiences and cultural behavior. Impact of growing up milk advertisement give  ‘message’ to mothers as audience target that growing up milk consumption make their children as a winner, super kid, genius, best achiever on study and their dreams. The advertisement was constructed children intelegent reality on mothers which correlated growing up milk consumption as seen on TV commercial.  Keywords: semiotic analysis, media effect, advertising, children, television

Copyrights © 2018




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Komunikasi dan Kajian Media
Website

Abbrev

komunikasi

Publisher

Universitas Tidar

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Komunikasi dan Kajian Media is a journal dedicated to publishing research dan conceptual article in areas of communication and media studies. Papers published by the journal aim to represent important advances of significance to specialist within each field. Jurnal Komunikasi dan Kajian Media seeks ...