Fokus Ekonomi
Vol 9, No 2: Desember 2014

Strategi Pengembangan Usaha Batik Tulis Lasem Dengan Analisis SWOT

Muhammad Tahwin (Dosen Sekolah Tinggi Ilmu Ekonomi ‘YPPI’ Rembang)
A. Aviv Mahmudi (Dosen Sekolah Tinggi Ilmu Ekonomi ‘YPPI’ Rembang)

Article Info

Publish Date
01 Dec 2014

Abstract

This study aims to formulate the developing strategy alternative implemented in Batik Tulis Lasem enterprises. Data analysis used is SWOT Analysis. SWOT matrix result shows that developing strategy for Batik Tulis Lasem industry is SO strategy (agresive strategy), the strategy that uses strength to make use the available opportunity. This strategy implemented marketing line development by exploiting networking, developing quality control and improving productivity using modern technology.

Copyrights © 2014




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Journal Info
Fokus Ekonomi
Website

Abbrev

fe

Publisher

Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara

Subject

Economics, Econometrics & Finance

Description

Fokus Ekonomi : Jurnal Ilmiah Ekonomi (e-ISSN: 2549-8991, P-ISSN : 1907-6304) is an open access and peer-reviewed journal published by STIE Pelita Nusantara Semarang, Indonesia. This Journal published twice a year (June and December).The scope of journal is: Economic, Management, ...