Fokus Ekonomi
Vol 6, No 2: Desember 2011

STUDI MENGENAI KEPUASAN KONSUMEN UNTUK MENINGKATKAN RETENSI KONSUMEN DI INSTALASI RAWAT INAP RSUD “X”

Winarsih . (Dosen STIE Pelita Nusantara Semarang)

Article Info

Publish Date
01 Dec 2011

Abstract

Hospital is one of the health service facilities required by society. Customer satisfaction and customer retention are primary objective in a modern organizations. The important level of Hospital as a public sector, mainly as a service provider, drives the managers to address the quality and customer satisfaction as priority. It raises the question “How Service Quality, Hospital Image, Experiential Marketing affect companies in order to establish Customer Satisfaction and to increase the Customer Retention “ that exist especially in Region Common Hospital “X”.

Copyrights © 2011




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Journal Info
Fokus Ekonomi
Website

Abbrev

fe

Publisher

Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara

Subject

Economics, Econometrics & Finance

Description

Fokus Ekonomi : Jurnal Ilmiah Ekonomi (e-ISSN: 2549-8991, P-ISSN : 1907-6304) is an open access and peer-reviewed journal published by STIE Pelita Nusantara Semarang, Indonesia. This Journal published twice a year (June and December).The scope of journal is: Economic, Management, ...