Jurnal Analisis Bisnis Ekonomi
Vol 4 No 2 (2006): Volume 4, Nomor 2, Oktober 2006

PENGARUH BRAND EQUITY SEPEDA MOTOR TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pengguna Sepeda Motor Honda Pada Mahasiswa Universitas Muhammadiyah Magelang)

Atul, Lukluk (Unknown)
Admadi, Jangkung (Unknown)

Article Info

Publish Date
24 Mar 2017

Abstract

This is a research which observes the influence Brand Equity motorcycle’s to customer saisfaction to Honda’s user university student,. Muhammadiyah Magealang University, Brand Equity is measured through variabel such as brand loyalty, brand awareness, perceived quality, brand associations and other brand asstes. The result of research reveals taht Brand Equity to Honda’s user university student,. Muhammadiyah Magelang University tends to be good and tends to be high grade, there is a dominan variabel causal influence customer satisfaction, this the result f research, there’s a positive casual influence taht is a significant between Brand Equity Honda’s to customer satisfaction.

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Journal Info
Jurnal Analisis Bisnis Ekonomi
Website

Abbrev

bisnisekonomi

Publisher

Universitas Muhammadiyah Magelang

Subject

Economics, Econometrics & Finance

Description

urnal Analisis Bisnis Ekonomi is a journal published by the Faculty of Economics and Business, Universitas Muhammadiyah Magelang, published twice a year in April and October. The publication of this journal is intended as a medium of information exchange and scientific work between faculty, alumni, ...