Atul, Lukluk
Universitas Muhammadiyah Magelang

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EFEK MEDIASI PEMBERDAYAAN PADA PENGARUH KEPEMIMPINAN TRANSFORMASIONAL TERHADAP PERILAKU KEWARGAAN ORGANISASIONAL Muhdiyanto, Muhdiyanto; Atul, Lukluk
Jurnal Analisis Bisnis Ekonomi Vol 8 No 1 (2010): Volume 8, Nomor 1, April 2010
Publisher : Universitas Muhammadiyah Magelang

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Abstract

Transformasional leadership had identified with leader behavior that more aktified and efektif. This behavior is adviced with give a full motivation to employee, so will give skill to create ekspektasion an employer people and that will motivation with all extra-role behaviour. This aim to research is testing mediating effect at transformasional leadership effect for empowerment organizational citicion behavior in financial institute non bank at magelang religion. Data for this study were collected using a questionnaire survey sent to 240 responden in financial institude at the Magelang. At least 204 employee in financial institute non bank that had participated in this research, also same tp 71% response rate. he study employs a moderated regression Analysis (MRA) to analyze the hiphothesis and assist by the SPSS 12.00 from windows programs. The result of this research is showed that mediating effect at transformasional leadership for organizational citicion behavior significant, and mediating effect empowerment organizational is significant.
PENGARUH BRAND EQUITY SEPEDA MOTOR TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pengguna Sepeda Motor Honda Pada Mahasiswa Universitas Muhammadiyah Magelang) Atul, Lukluk; Admadi, Jangkung
Jurnal Analisis Bisnis Ekonomi Vol 4 No 2 (2006): Volume 4, Nomor 2, Oktober 2006
Publisher : Universitas Muhammadiyah Magelang

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Abstract

This is a research which observes the influence Brand Equity motorcycle’s to customer saisfaction to Honda’s user university student,. Muhammadiyah Magealang University, Brand Equity is measured through variabel such as brand loyalty, brand awareness, perceived quality, brand associations and other brand asstes. The result of research reveals taht Brand Equity to Honda’s user university student,. Muhammadiyah Magelang University tends to be good and tends to be high grade, there is a dominan variabel causal influence customer satisfaction, this the result f research, there’s a positive casual influence taht is a significant between Brand Equity Honda’s to customer satisfaction.