Buana Pendidikan: Jurnal Fakultas Keguruan dan Ilmu Pendidikan Unipa Surabaya
Jurnal Fakultas Keguruan dan Pendidikan Universitas PGRI Adi Buana Surabaya

EXPOSING PSYCHOLOGICAL EFFECTS OF CONSUMER IN ADVERTISEMENT TEXTS

Ferra Dian Andanty (Universitas PGRI Adi Buana Surabaya)

Article Info

Publish Date
31 Oct 2017

Abstract

Advertisement seems to play important roles in positioning certain products in consumers’ mind. Mostly, advertisements consist of two; picture and text. The text contains specific discourse that can influence teh readers from their psychological sidde. Usually, theadvertisers suggest that the products can transfer the power, the qualities, the identity, the exclusively, the lifestyle, and the acapability as the problem solver. In this study, the writers reveal the psychological effect that foudn in the advertisement texts.

Copyrights © 2017




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
616.193 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Buana Pendidikan: Jurnal Fakultas Keguruan dan Ilmu Pendidikan Unipa Surabaya
Website

Abbrev

jurnal_buana_pendidikan

Publisher

Universitas PGRI Adi Buana Surabaya

Subject

Education

Description

Jurnal ini terbit dua kali setahun bulan Februari dan Oktober berisi tulisan ilmiah tentang pendidikan, baik yang ditulis dalam Bahasa Indonesia maupun Bahasa Inggris. Tulisan yang dimuat dapat berupa analisis, kajian pustaka, atau hasil ...