Jurnal Manajemen Pemasaran
Vol. 9 No. 2 (2015): OKTOBER 2015

ANALISA PERBANDINGAN STORE IMAGE KONSUMEN ANTARA HYPERMARKET TOKO INDEPENDEN DAN HYPERMARKET DI PUSAT PERBELANJAAN

Edwin Japarianto (Program Manajemen Pemasaran, Universitas Kristen Petra Jl. Siwalankerto 121-131, Surabaya)

Article Info

Publish Date
09 Aug 2016

Abstract

This research was conducted to analyze the comparative of store image between Hypermarket at shopping centre and Hypermarket as independent store using perceptual mapping method. The research was conducted with distributing questioner to 300 respondents who has been shopping at least twice at one or both of those retail hypermarkets. Analysis tool which is used in this study is the analysis of Multidimensional Scaling (MDS).The results showed that each hypermarket has unique characteristics that require different management strategies.

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Journal Info
Jurnal Manajemen Pemasaran
Website

Abbrev

mar

Publisher

Universitas Kristen Petra Surabaya

Subject

Economics, Econometrics & Finance

Description

Jurnal Managemen Pemasaran dipublikasikan secara berkala setiap tahun oleh Program Studi Manajemen Pemasaran Universitas Kristen Petra Surabaya. Tujuan Jurnal Manajemen Pemasaran adalah: 1. Menyebarluaskan pengetahuan, penemuan, dan pengembangan ilmu pemasaran secara teori maupun praktis melalui ...