Sains: Jurnal Manajemen dan Bisnis
Vol 10, No 2 (2018): Juni

DAMPAK HICARD DAN DIMENSI KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN HYPERMART

Arum Purbohastuti (Unknown)

Article Info

Publish Date
30 Jun 2018

Abstract

This aim of the research is to identify the impact of the hicard clubcard and services quality (tangibles, emphaty, reliability, responsiveness and assurance) on customer loyalty in Cilegon City. This research method using quantitative research methods was used based on 60 questionnaires conducted with randomly selected customers in Hypermart in 2016. Output in Coefficients it can be concluded that the variables that positively affects brand loyalty is Hicard with the calculated value 1.836> 1.67 (t table) and tangibles positive effect on loyalty to t value of 1.765> 1.67. While other variables have no effect on consumer loyalty Hypermart Cilegon.

Copyrights © 2018




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
233.87 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Sains: Jurnal Manajemen dan Bisnis
Website

Abbrev

jsm

Publisher

Universitas Sultan Ageng Tirtayasa

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Journal of Management and Business is a journal containing scientific articles on financial management, marketing management, human resource management, operational management, strategic management, good corporate governance, business, management information systems, organizational behavior, and ...