JURNAL KEPARIWISATAAN
Vol 6 No 1 (2007): Jurnal Kepariwisataan

MENJUAL SECARA PERSONAL (PERSONAL SELLING) : KIAT EFEKTIF DALAM MENINGKATKAN PENJUALAN HOTEL

Suradnya, I Made (Unknown)

Article Info

Publish Date
12 Mar 2007

Abstract

Due to marketing orientation shift from market share to customer share and customer lifetime value, personal selling plays a more important role as one of the strategies to increase hotel sales and as an effort to maintain long tern relationship with the customers. this paper will discuss the definitions of the role of and practical ways of executing personal selling.

Copyrights © 2007




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Journal Info
JURNAL KEPARIWISATAAN
Website

Abbrev

jpar

Publisher

Sekolah Tinggi Pariwisata Nusa Dua Bali

Subject

Arts Humanities Social Sciences

Description

Jurnal Kepariwisataan bertujuan untuk menyebarkan analisis kritis dari para periset dan akademisi mengenai berbagai isu-isu kepariwisataan baik dalam perpektif nasional maupun internasional. Jurnal ini diterbitkan setelah menjalani proses peer-double blinded-review oleh dewan reviewer. Secara ...