Capture : Jurnal Seni Media Rekam
Vol 2, No 1 (2010)

PRAKTIK PENANDAAN DALAM IKLAN

Taufik Murtono (Unknown)

Article Info

Publish Date
21 Jan 2016

Abstract

Visual signing at advertisement is a meaning attaching effort, considering almost all of the advertised products did not have specific value. A number of products can be replaced by other brand within same category. Usually, in marketing communications world, this kind of product has a lot of competitors. Having no differentiation causing the product has no meaning in the consumers’ mind. The situation leads the product to get a sign from outside of itself.Keywords: advertisement, sign, meaning, practice

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Journal Info
Capture : Jurnal Seni Media Rekam
Website

Abbrev

capture

Publisher

Institut Seni Indonesia Surakarta

Subject

Arts Humanities

Description

The main focus of the journal will be to promote a global discussion forum and an interdisciplinary exchange among scholars exploring the topic of TV program, film or cinematography, animation, and photography from different perspectives. ...