Garuda - Garba Rujukan Digital

Jurnal Riset Manajemen Bisnis dan Publik

Vol 3, No 1 (2015): Jurnal Riset Manajemen Bisnis dan Publik

Wahyu Erdalina (Unknown)
Susi Evanita (Unknown)

Publish Date
13 Nov 2015

The objective of this research is to analyze the influence of product quality, price and promotion to buying decision making of Citra hand and body lotion in Pariaman. The research surveyed 100 respondents in Pariaman using accidental sampling method. Primary data gained by conducting observation, interview and questioner dissemination (that the validity and reliability of the questioner had already been tested). The data collected analyzed by using logistic regression method. The result of this research shows that product quality, price and promotion in televition are significantly influence toward the buying decision makin in Pariaman. Key words: Product Quality, Price, Promotion in television, and Buying Decision Making.

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