Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Vol 3, No 2 (2014)

Pengaruh Kualitas Layanan terhadap Kepuasan Konsumen pada Rumah Makan Bujang

Harly Hakubun (Universitas Proklamasi 45 Yogyakarta)
Djoko Wijono (Universitas Proklamasi 45 Yogyakarta)



Article Info

Publish Date
30 Jun 2014

Abstract

This study aimed to examine the influence of service quality to customer satisfaction in RM Bujang. The sample in this study is the customer who ever ate at RM Bujang. Samples were collected by using a accidental sampling. There are 150 responder which have been fulfilling the conditions needed. The analytical method used is multiple regression analysis. The result of the study showed that service quality consists of tangibles, reliability, responsiveness, assurance, and emphaty effect on customer satisfaction. The result of multiple regression analysis showed that variable the reliability and emphaty has a coefficient of 0.710 and 0.922. The result of the study showed that service quality consist of tangibles, reliability, responsiveness, assurance, and emphaty to customer satisfaction has given Adjusted R Square of 0,474 0r 47,3%.

Copyrights © 2014






Journal Info

Abbrev

maksipreneur

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific ...