JURNAL KEPARIWISATAAN
Vol 10 No 2 (2011): Jurnal Kepariwisataan

MOTIVATION AND BEHAVIOR OF OLDER PEOPLE ASSIST SEGMENTING THE MATURE MARKET ANDIDENTIFYING SENIOR TOURISTS' EXPECTATION

Rahmawati, putu indah (Unknown)

Article Info

Publish Date
19 Sep 2011

Abstract

The implication of the growing number of mature people is becoming contemporary issues for tourism and hospitality business. Managers need to have better understanding about the motives of older people to go travelling and how they behave in the tourist destination, what their need and expectation are. This report attempts to extend the theoretical and empirical evidence about the relationship among older people motivations, behaviours, expectations and mature market segmentation. The .findings of literature reviews also reveal the differences of senior traveller motivation and expectation due to differences of nationality and culture background. Finally, this study highlighted the implication of this issue to the tourism and hospitality businesses.

Copyrights © 2011




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Journal Info
JURNAL KEPARIWISATAAN
Website

Abbrev

jpar

Publisher

Sekolah Tinggi Pariwisata Nusa Dua Bali

Subject

Arts Humanities Social Sciences

Description

Jurnal Kepariwisataan bertujuan untuk menyebarkan analisis kritis dari para periset dan akademisi mengenai berbagai isu-isu kepariwisataan baik dalam perpektif nasional maupun internasional. Jurnal ini diterbitkan setelah menjalani proses peer-double blinded-review oleh dewan reviewer. Secara ...