JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Vol 2 No 2 (2018): Journal of Applied Business Administration - September 2018

ANALISIS FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN PRODUK KEK PISANG VILLA KOTA BATAM

Rini Mayangsari (Unknown)
Rusda Irawati (Unknown)

Article Info

Publish Date
30 Sep 2018

Abstract

This study aims to determine what factors are taken into consideration consumers in product purchasing decisions Kek Pisang Villa Batam. Technique data collection using questionnaires and documentation. Methods of data analysis used in this research is descriptive analysis and confirmatory factor analysis (CFA). The results showed that of the 20 indicators analyzed, can form six new factors namely factor Product Quality, Brand Image, Product Pricing, Form of Packaging, Competitors and Quality Packaging. While most dominant factor consumers consider the product purchasing decisions Kek Pisang Villa is a factor Quality Products with a value of 24 322% variance.

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Journal Info
JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Website

Abbrev

JABA

Publisher

Politeknik Negeri Batam

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Applied Business Administration (JABA) is a journal published by Study Program of Applied Business Administration, Politeknik Negeri Batam. The journal is predominantly devoted to applied business administration with special focus on industries problem solving. JABA publish quality ...