Garuda - Garba Rujukan Digital

Ultimacomm: Jurnal Ilmu Komunikasi

Vol 2 No 1 (2010): ULTIMACOMM

Dion Dewa Barata (Unknown)

Publish Date
01 Jun 2010

Fashion it is not just how to dress, branding, or designing clothes, especially in the contemporary society. Fasyen has become a medium of communication in which identity is represented. This study tried to see fasyen through cultural studies perspective to look at its role in the search for identity. Using a semiotic approach can be seen that fasyen are constraceted by series of signs that systemically designed to serve a particular ideology. As part of our daily life, fashion also used as a means to enter in a particular social group which then will affect their daily behavior Keywords: Fashion, Cultural Studies, Semiotic, Identity, Representation

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