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All Journal Jurnal Terapan Abdimas WIDYAKALA JOURNAL Ultima Management : Jurnal Ilmu Manajemen Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Muara Ilmu Ekonomi dan Bisnis
Dion Dewa Barata
Management Study Program
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS INTENSI KEWIRAUSAHAAN PADA MAHASISWA UNIVERSITAS PEMBANGUNAN JAYA Prasetio, Teguh; Hulu, Dalizanolo; Barata, Dion Dewa
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 2, No 2 (2018): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v2i2.1675

Abstract

Bidang kewirausahaan memegang peranan penting di dalam menjawab persoalan sosial berupa ketersediaan kesempatan kerja. Perguruan tinggi memiliki tanggung jawab agar berkontribusi terhadap solusi persoalan ketenaga-kerjaan tersebut. Salah satunya adalah dengan mendorong lulusan perguruan tinggi menjadi wirausaha.Entrepreneurial Intention (EI) adalah aspek yang sangat penting untuk membuat mahasiswa perguruan tinggi tidak hanya berorientasi menjadi pekerja atau karyawan pada institusi, baik swasta maupun pemerintah. EI mampu menggambarkan kemungkinan lulusan suatu perguruan tinggi akan memilih karir sebagai wirausahawan. Penelitian ini bertujuan untuk mengetahui kesesuaian model EI dengan mahasiswa Universitas Pembangunan Jaya sebagai responden penelitian. Selain itu juga diidentifikasi berbagai faktor yang dominan membentuk variabel laten.Penelitian ini merupakan penelitian konfirmatori yang bertujuan untuk mengkonfirmasi secara statistik model yang telah dibangun peneliti berdasarkan teori yang sudah ada.Hasil penelitian menunjukkan terdapat 11(sebelas) pengaruh antar variabel laten, di mana 7 (tujuh) pengaruh yang signifikan dan 4 (empat) pengaruh yang tidak signifikan. Sementara itu, pengaruh variabel laten terhadap indikator variabelnya semuanya menghasilkan nilai signifikan. Namun dengan membandingkan koefisien estimasi dari regression weight maka  dapat diketahui indikator variabel yang mempunyai pengaruh dominan, yaitu AO5, EA1, E12, ESE2, SN1, dan IO2.The field of entrepreneurship plays an important role in answering social problems in the form of the availability of employment opportunity. Universities have the responsibility to contribute to the solution to this labor problem. One of them is by encouraging university graduates to become entrepreneurs. Entrepreneurial Intention (EI) is a very important aspect to push university students not only oriented towards being employees at institutions, either private and government. EI is able to describe the possibility of a university graduate choosing a career as an entrepreneur. This study aims to determine the suitability of the EI model with the students of Pembangunan Jaya University as research respondents. In addition, various dominant factors forming latent variables have been identified. This study is a confirmatory study that aims to statistically confirm the models that have been built by researchers based on existing theories. The result shows that there are 11 (eleven) influences between latent variables, where 7 (seven) are significant influences and 4 (four) not insignificant influences. Meanwhile, the influence of latent variables on variable indicator shows significant values. However, by comparing the estimation coefficients of regression weight, variable indicators which have dominant influence can be spotted, namely AO5, EA1, E12, ESE2, SN1, and IO2.Keywords: Entrepreneurial Intention, Entrepreneurial Attitude, Social Norms, Entrepreneurial Self Efficacy
STRATEGI PENJUALAN PEDAGANG PASAR MODERN BERBASIS CUSTOME DATA MINING Hastuti Naibaho; Yohanes Totok Suyoto; Dion Dewa Barata
Jurnal Terapan Abdimas Vol 5, No 1 (2020)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jta.v5i1.4479

Abstract

Abstract. Business competition between merchant in the modern market which is is getting tighter needs effective marketing strategies. An effective sales strategy can be arranged based on the knowledge of consumers. The increasingly competitive business environment that causes businesses must continue to provide the best service to customers for the development and success of trading businesses in the present and who will date. This problem can be addressed properly if you have accurate information about customers. Accurate information about these consumers can be obtained through customer data collection methods that is called customer data mining. Customer data mining is a method of finding consumer data which includes various kinds of aspects ranging from characteristics to the way consumers purchase. Using the instrument questionnaire, this research is a consumer survey. This paper is a brief report on the results of consumer data excavation, analysis of the results of statistical data based on the results of consumer data processing, and formulation of recommendations regarding promotion and sales strategies for merchant in the modern marketAbstrak. Persaingan bisnis antar pedagang yang semakin ketat menuntut pedagang manciptakan strategi penjualan yang efektif. Strategi penjualan yang efektif dapat disusun berdasarkan pengetahuan tetang perilaku konsumen. Lingkungan bisnis yang semakin kompetitif menyebabkan pelaku usaha harus terus berupaya memberikan pelayanan terbaik kepada konsumen demi perkembangan dan kelangsungan usaha dagang di masa sekarang dan yang akan dating. Masalah ini dapat diatasi dengan baik jika pedagang mempunyai informasi akurat mengenai perilaku konsumen. Informasi akurat mengenai perilaku konsumen tersebut dapat diperoleh melalui metode pengalian data konsumen (customer data mining). Customer data mining merupakan metode mencari data konsumen yang mencakup berbagai macam aspek mulai dari karakteristik sampai dengan perilaku pembelian yang dilakukan konsumen. Menggunakan instrumen kuesioner, penelitian ini merupakan seuatu survei konsumen. Tulisan ini merupakan merupakan laporan singkat mengenai hasil penggalian data konsumen, analisis hasil data statistik berdasarkan hasil pengolahan data konsumen, dan rumusan rekomendasi mengenai strategi promosi dan penjualan bagi pedagang pasar modern. 
Analisis Keterhubungan Antara Kepuasan, Kesetiaan, Dan Komunikasi Word Of Mouth Dalam Sektor Jasa Dion Dewa Barata
Ultima Management : Jurnal Ilmu Manajemen Vol 1 No 1 (2009): ULTIMA MANAGEMENT
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1010.215 KB)

Abstract

The service sector is the sector that is currently growing but because of its non tangible nature, this sector is very dependent on the quality of services delivered by employees or sales representatives. This research was held by conducting literature study and performed the data collection form questionnaires to the consumer services sector in the Greater Jakarta. The data was processed using the analysis of reliability, validity, and methods of SEM (structural equation model) using 240 respondents. The results showed that the perceived satisfaction affect customer loyalty to the salesperson, the perceived customer satisfaction does not affect customer loyalty to service providers, customer loyalty to the salesperson's affect customer loyalty to service providers, customer loyalty toward the salesperson did not contribute to word of mouth customers and contribute to customer loyalty for word of mouth customers. Keywords: Jasa, Kepuasan, WOM, Loyalitas, Loyalty, satisfaction, service, SEM
Analisis Keberhasilan Kampanye Iklan dalam Proses Pengambilan Keputusan Memilih Perguruan Tinggi Dion Dewa Barata
Ultima Management : Jurnal Ilmu Manajemen Vol 2 No 1 (2010): ULTIMA MANAGEMENT
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (742.54 KB) | DOI: 10.31937/manajemen.v2i1.167

Abstract

Advertising is more then just informing audience. In conducting its marketing strategy, higher education institution use advertising as a tool to communicate information and shape perceptions. This study tried to analyze the impact of advertising campaigns against the formation of brand awareness and brand perception of the higher education institution which then affect the prospective student’s decision to choose the right higher education institution for them. Using a prospective student respondents, the study found that brand awareness does not have a significant influence on their decision, if not supported by brand perception of higher education institution. Keywords: Marketing Strategy, brand, education, university, awareness, perception, advertising
Fashion Sebagai Strategi Simbolik Komunikasi Non-Verbal Dion Dewa Barata
Ultimacomm: Jurnal Ilmu Komunikasi Vol 2 No 1 (2010): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.942 KB)

Abstract

Fashion it is not just how to dress, branding, or designing clothes, especially in the contemporary society. Fasyen has become a medium of communication in which identity is represented. This study tried to see fasyen through cultural studies perspective to look at its role in the search for identity. Using a semiotic approach can be seen that fasyen are constraceted by series of signs that systemically designed to serve a particular ideology. As part of our daily life, fashion also used as a means to enter in a particular social group which then will affect their daily behavior Keywords: Fashion, Cultural Studies, Semiotic, Identity, Representation
Pengaruh Experiential Marketing Terhadap Loyalitas Pelanggan Ritel Di Indonesia Intan Hajar Karuniatama; Dion Dewa Barata; Yohanes Totok Suyoto
WIDYAKALA: JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 7, No 1 (2020): Urban Development & Urban Lifestyle
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.044 KB) | DOI: 10.36262/widyakala.v7i1.277

Abstract

Kompetisi pada industri retail sangat dinamis dan dibutuhkan strategy baru agar organisasi dapat unggul dalam kompetisi tersebut. Tujuan penelitian ini adalah untuk menganalisa pengaruh experiential marketing terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai variabel intervening pada IKEA Alam Sutera. Data penelitian yang digunakan pada penelitian ini berjumlah 236 responden yang diambil dengan menggunakan purposive sampling. Data yang diperoleh selanjutnya diolah menggunakan metode analisis Structural Equation Modelling (SEM) dengan software IBM SPSS AMOS 23. Hasil penelitian menunjukkan bahwa experiential marketing memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan, kepuasan pelanggan memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, experiential marketing memiliki pengaruh positif dan tidak signifikan terhadap loyalitas pelanggan, dan kepuasan pelanggan berperan sebagai variabel intervening antara experiential marketing dan loyalitas pelanggan. Hasil dari penelitian ini dapat menjadi dasar yang kuat bagi organisasi unutk menyusun strategi yang lebih berdampak terutama untuk tetap bertahan dan unggul dalam kompetisi saat ini.
Co-Authors Dalizanolo Hulu Hastuti Naibaho Intan Hajar Karuniatama Teguh Prasetio Yohanes Totok Suyoto