Trikonomika: Jurnal Ekonomi
Vol 14 No 1 (2015): June Edition

Pengaruh City Branding terhadap Image Of Urban Destination dan Dampaknya pada Post-Visit Behavior

Juanim J (Fakultas Ekonomi Universitas Pasundan Bandung)
Neng Lilis Rahmawati (Fakultas Ekonomi Universitas Pasundan)

Article Info

Publish Date
27 Jun 2015

Abstract

The purpose of this study is to know the phenomenon and get empirical evidence, and also conclusion about the influence of city branding on image of urban destination and it impact on post-visit tourist behavior to Bandung city. This research using descriptive and verificative methods. The sampling technique is sampling incidental. The research surveyed 100 respondents. Data analysis method of this research using path analysis. The result of this reveals that, City branding of Bandung as a creative city in the high category, Image of urban destination in the high category, Post-visit behavior in the high category, and the influence of city branding on image of urban destination and it impact on post-visit tourist behavior to Bandung city by 33,1%.

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Journal Info
Trikonomika: Jurnal Ekonomi
Website

Abbrev

trikonomika

Publisher

Universitas Pasundan

Subject

Economics, Econometrics & Finance

Description

FOCUS AND SCOPE Trikonomika invites academics and researchers who do original research in the fields of economics, management and accounting, including but not limited to: Development Economics Monetary Economics, Finance and Banking International Economics Public Economics Economic development ...