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All Journal Trikonomika: Jurnal Ekonomi
Juanim J
Fakultas Ekonomi Universitas Pasundan Bandung
Economics, Econometrics & Finance

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Pengaruh City Branding terhadap Image Of Urban Destination dan Dampaknya pada Post-Visit Behavior Juanim J; Neng Lilis Rahmawati
TRIKONOMIKA Vol 14 No 1 (2015): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.382 KB) | DOI: 10.23969/trikonomika.v14i1.593

Abstract

The purpose of this study is to know the phenomenon and get empirical evidence, and also conclusion about the influence of city branding on image of urban destination and it impact on post-visit tourist behavior to Bandung city. This research using descriptive and verificative methods. The sampling technique is sampling incidental. The research surveyed 100 respondents. Data analysis method of this research using path analysis. The result of this reveals that, City branding of Bandung as a creative city in the high category, Image of urban destination in the high category, Post-visit behavior in the high category, and the influence of city branding on image of urban destination and it impact on post-visit tourist behavior to Bandung city by 33,1%.
Co-Authors Neng Lilis Rahmawati