Journal of Innovation in Business and Economics
Vol 2, No 01 (2011)

ANALISIS KUALITAS PELAYANAN PADA KESETIAAN PELANGGAN MELALUI PEMASARAN RELASIONAL PADA “UMM INN“ HOTEL PENDIDIKAN DI MALANG

Juliati, Ratih (Unknown)

Article Info

Publish Date
08 Sep 2011

Abstract

This research aims to seek an influence of service quality to the loyalty of the customer with relationship marketing.The study use a relationship marketing variable as intervening variable. Structural Equation Modeling (SEM) used to analyze the influence of service quality to customer loyalty through relationship marketing. The research show mention an influence of service quality to customer loyalty, service quality to relationship marketing, and relationship marketing to customer loyalty. 

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Journal Info
Journal of Innovation in Business and Economics
Website

Abbrev

jibe

Publisher

Universitas Muhammadiyah Malang

Subject

Economics, Econometrics & Finance

Description

The Journal of Innovation in Business and Economics (JIBE) is published by the Department of Economics and Business at University of Muhammadiyah Malang in 2017. Previously this journal was known as Jurnal Media Ekonomi that was initially published in 2000. In 2011 until 2016, this journal was ...