Performance
Vol 20 No 2 (2014): Performance

ANALISIS KEPUASAN DAN LOYALITAS MAHASISWA TEKNIK INFORMATIKA DENGAN PENDEKATAN STRUCTURAL EQUATION MODELING BERDASARKAN PENERAPAN SERVQUAL

Nurfaisal, Yusmedi (Unknown)

Article Info

Publish Date
07 Apr 2018

Abstract

This study, entitles "The Satisfaction and The Loyalty Analysis of InformaticsEngineering Student With Structural Equation Modeling Approach Based on the Application of SERVQUAL". The purpose of this study was to determine students satisfactionand loyalty with a Structural Equation Modeling approach based on SERVQUAL application. Researchers decided to take a sample of 100 respondents. SEM analysis wasused to test the model. The results showed that tangibility, reliability, responsiveness,assurance and empathy had a significant positive effect on the satisfaction of student ofinformatics engineering. The satisfaction of students had a significant positive effect onthe loyalty of student of informatics engineering STMIK Amikom Purwokerto.

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Journal Info
Performance
Website

Abbrev

performance

Publisher

Universitas Jenderal Soedirman

Subject

Education

Description

Performance is our bianually peer-reviewed journal, designed to accommodate research articles in the domain of management science. This journal has been published by Faculty of Economics and Business, Universitas Jenderal Soedirman since 2003. We invite articles in all functional area of management, ...