Jurnal Bisnis Darmajaya
Vol 1, No 1 (2015): Jurnal Bisnis Darmajaya

KEMITRAAN SEBAGAI STRATEGI USAHA DALAM PERCEPATAN CAPAIAN KESEJAHTERAAN DI KOTA BANDAR LAMPUNG (Survei pada Kelompok UKM Emping Melinjo)

M. Apun Syaripudin (IBI Darmajaya)



Article Info

Publish Date
31 Dec 2014

Abstract

Bandar Lampung has considerable potential to produce Emping Melinjo, Lampung pretty good natural conditions for growing trees Emping melijo as raw material, it is the primary driving factor Emping Melinjo business grows. Small businesses including chips and drives the economic growth of the community, because it has a very efficient performance, productive also have higher competitiveness.But there are several problems encountered, among others: (1) marketing, (2) capital, (3) innovation and utilization of information technology, (4) the supply of raw materials, (5) and the empowerment of labor absorption, and (6) plans business development. Deals with the problems faced, the strategies needed to overcome them. Business development chips, certainly not enough to simply charged to the business itself, but there should be good support from stakeholders, business associations, universities, and related institutions. In addition, government policy is required which leads to the business development efforts of society, so the achievements realized in optimal social welfare.Keywords: Partnership, Strategy, Welfare

Copyrights © 2015






Journal Info

Abbrev

JurnalBisnis

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Bisnis Darmajaya adalah jurnal yang bertujuan untuk menjadi platform peer-review dan sumber informasi dalam bidang ekonomi. Kami mempublikasikan makalah hasil penelitian, studi kasus, dan meta analisis yang berfokus pada ilmu manajemen, akuntansi, maupun kewirausahaan serta topik yang ...