Majalah Ilmiah Bahari Jogja
Vol 13 No 21 (2015): Bahari Jogja, Edisi Juli 2015

INDUSTRI PELAYARAN INDONESIA: PENDEKATAN DARI SUSTAINABLE MARKETING ENTERPRICE

Cahya Purnomo (Unknown)

Article Info

Publish Date
01 Mar 2018

Abstract

The shipping industry plays a major role in world trade, especially Indonesia as an archipelagic country, has not demonstrated superiorperformance. This paper aims to propose to the Indonesian shipping industry with sustainable market-ing enterprice as marketing strategyconcept.The approach method by literature review mainly based on the marketing strategy concept of Kotler et al (2008) with meta analysis by other established iterature. Build upon comprehensive marketing strategy is expected to raise performance due to have sustainable competitive strategic.

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Journal Info
Majalah Ilmiah Bahari Jogja
Website

Abbrev

MIBJ

Publisher

Sekolah Tinggi Maritim Yogyakarta

Subject

Computer Science & IT Economics, Econometrics & Finance Education Engineering Transportation

Description

Published twice (edition) in February and July. Contains articles of research, thought, or literature studies in maritime sciences, (shipping, marine, navigation, machinery, etc.), management and policy science, and transportation ...