IJIEEB : International Journal of Integrated Education, Engineering and Business
Vol 1 No 1 (2018): March 2018

The Influence of Social Media, Product Quality, and Price on Purchasing Decisions on UMKM Ayra & Eve in Surabaya

Weni Widiasti Ningrum (Universitas Narotama Indonesia)
I Nyoman Sudapet (Universitas Narotama Surabaya)
Hamzah Denny Subagio (Universitas Narotama Surabaya)

Article Info

Publish Date
31 Mar 2018

Abstract

Purchasing decisions are very important. Because a product will be sold, with a purchase decision made by consumers. As with the UMKM Ayra & Eve in Surabaya, the more purchasing decisions made by consumers, the more products are sold. In this study to analyze the influence of social media, product quality, price on purchasing decisions. This study uses quantitative research with a sample of 80 respondents. And data were analyzed using multiple linear regression analysis techniques and classical assumption tests. Simultaneous social media, product quality, and significant price for purchasing decisions. Therefore, the UMKM Ayra&Eve in Surabaya must be maintained.

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Journal Info
IJIEEB : International Journal of Integrated Education, Engineering and Business
Website

Abbrev

ijieeb

Publisher

Universitas Narotama Surabaya

Subject

Automotive Engineering Civil Engineering, Building, Construction & Architecture Education Engineering Social Sciences

Description

IJIEBE : International Journal of Integrated Engineering, Businnes and Education is a international scholarly journal which publishes original research findings in power generation, transmission and conversion, electrical machinery, control theory and industrial controls, robotics, electrical ...