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All Journal Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam IJIEEB : International Journal of Integrated Education, Engineering and Business
I Nyoman Sudapet
Universitas Narotama Surabaya
Automotive Engineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Social Media, Product Quality, and Price on Purchasing Decisions on UMKM Ayra & Eve in Surabaya Weni Widiasti Ningrum; I Nyoman Sudapet; Hamzah Denny Subagio
IJESEMS : International Journal of Engineering Science Educatioon and Management System Vol 1 No 1 (2018): March 2018
Publisher : LPPM NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (579.561 KB) | DOI: 10.29138/ijieeb.v1i1.795

Abstract

Purchasing decisions are very important. Because a product will be sold, with a purchase decision made by consumers. As with the UMKM Ayra & Eve in Surabaya, the more purchasing decisions made by consumers, the more products are sold. In this study to analyze the influence of social media, product quality, price on purchasing decisions. This study uses quantitative research with a sample of 80 respondents. And data were analyzed using multiple linear regression analysis techniques and classical assumption tests. Simultaneous social media, product quality, and significant price for purchasing decisions. Therefore, the UMKM Ayra&Eve in Surabaya must be maintained.
Model Integrasi Ekonomi Maritim Dan Pariwisata Di Daerah Guna Peningkatan Ekonomi Indonesia Timur I Nyoman Sudapet; Agus Sukoco; M. Ikhsan Setiawan
Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Vol 9 No 1 (2017): September 2017
Publisher : IAI Darussalam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1877.204 KB) | DOI: 10.30739/darussalam.v9i1.122

Abstract

Maritime economic growth and increasing tourism economy Marine Highway program are supported. BPS data (2016) states the number of foreign tourists visiting Indonesia during January-April 2016 reached 3.52 million visits, up 7.51 percent compared with the number of foreign tourists in the same period in 2015, which totaled 3.27 million visits. Additionally related maritime economy, the data agency said the number of goods transported in domestic shipping April 2016 reached 20.8 million tons, up 1.98 percent compared to the previous month and rose 16.50 percent over the same month in 2015. Growth in Indonesia east must be used optimally by the Government to develop a model of economic integration Maritime and Tourism. This study aims at modeling, mapping and economic feasibility of the Maritime Economic Integration and Tourism in the area in order to improve the economy of Eastern Indonesia, with the manufacture of a Geographic Information System that supports the economic development. The study was conducted in the years 2017-2018, Year The first is modeling, mapping and analysis of the feasibility of Economic Integration Model Maritime and tourism in the area in order to improve the economy of eastern Indonesia. result in Research published in the Seminar / International Proceedings, International Journal Scopus indexed and submitted to the Ministry of Justice and Human Rights to obtain IPR Copyright on the application of Geographic Information Systems Integration development of Maritime Economy and Tourism in Eastern Indonesia
Co-Authors Agus Sukoco Hamzah Denny Subagio M. Ikhsan Setiawan Weni Widiasti Ningrum