Jurnal Bisnis dan Akuntansi
Vol 16 No 2 (2014): Jurnal Bisnis dan Akuntansi

THE INFLUENCE OF FEATURES AND PACKAGING ON THE TOTAL SALES OF BATH SOAP PRODUCT

SETIA TJAHYANTI (STIE Trisakti)
STEFANI STEFANI (Universitas Tarumanagara)
IAN NURPATRIA SURYAWAN (STIE Trisakti)

Article Info

Publish Date
17 Apr 2018

Abstract

A few things that determine consumer choice of bath soap product is the features and appearance of the product of interest. This research result indicates product packaging is affect campus student in buy bath soap product while features have no influence against purchase bath soap products.

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Journal Info
Jurnal Bisnis dan Akuntansi
Website

Abbrev

JBA

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Akuntansi is biannual publication issued in the month of June and December. Jurnal Bisnis dan Akuntansi is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business and accounting issues that deal with social issues ...