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All Journal Jurnal Bisnis dan Akuntansi Jurnal Manajemen Bisnis dan Kewirausahaan
STEFANI STEFANI
Universitas Tarumanagara
Economics, Econometrics & Finance Social Sciences

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THE INFLUENCE OF FEATURES AND PACKAGING ON THE TOTAL SALES OF BATH SOAP PRODUCT SETIA TJAHYANTI; STEFANI STEFANI; IAN NURPATRIA SURYAWAN
Jurnal Bisnis dan Akuntansi Vol 16 No 2 (2014): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (68.894 KB) | DOI: 10.34208/jba.v16i2.82

Abstract

A few things that determine consumer choice of bath soap product is the features and appearance of the product of interest. This research result indicates product packaging is affect campus student in buy bath soap product while features have no influence against purchase bath soap products.
THE INFLUENCE OF PRODUCT PACKAGING AND FEATURES TO THE PURCHASE ANDROID SMARTPHONE IAN NURPATRIA SURYAWAN; STEFANI STEFANI; SETIA TJAHYANTI
Jurnal Bisnis dan Akuntansi Vol 15 No 2 (2013): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (77.443 KB) | DOI: 10.34208/jba.v15i2.135

Abstract

Several things are to determine by choice of consumers on smartphone is processor speeds, to run an application the amount of memory, the magnitude of storage capacity, the degree of clarity during the screen to the degree of clarity camera, the prices of service purna sell, and the ease of use. This time the system of operations much used is android. Every manufacturer smartphone trying to keep smartphone the results of its production be the best in the market. Hence, producer smartphone uses advertising, distribution and cooperation with several operators to attract customers. Each company smartphone having identification and market segmentation cloistral. The purpose of the study is to provide empirical evidence of the influence of the features and packaging of the product on purchasing decisions Smartphone. The results of this study demonstrate the look of the product affect the purchasing decisions Smartphone. While, Smartphone product features do not have influence on product purchase Smartphones.
Faktor-faktor yang memengaruhi perilaku konsumen dalam keputusan pembelian produk sanitary merek Onda Stefani Stefani; Haris Maupa
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 2 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i2.23354

Abstract

The large selection of sanitary product brands that are popular in Indonesia is a challenge for companies to develop and sell better products, so that consumers can buy the product. The purpose of this study is to analyze the factors that influence consumer behavior in purchasing decisions for sanitary products, ONDA brand. The data collection method used a questionnaire with a sample size of 144 respondents who knew and had bought Onda products. The sampling technique of non-probability sampling is accidental sampling. The data analysis technique used multiple regression. The results show that cultural, social, personal, and psychological factors together have a fairly strong positive influence (71.5%) on the purchasing decision of Onda's sanitary products. Personal factors are the variables that have the most dominant influence on the purchasing decision for Onda products. Banyaknya pilihan merk produk sanitary yang populer di Indonesia menjadi tantangan bagi perusahaan untuk mengembangkan dan menjual produknya menjadi lebih baik agar konsumen dapat membeli produk tersebut. Tujuan dari penelitian ini unuk menganalisis faktor-faktor yang mempengaruhi perilaku konsumen dalam keputusan pembelian produk sanitary merek ONDA. Metode pengumpulan data menggunakan kuesioner dengan jumlah sampel terdiri 144 responden yang mengetahui dan pernah membeli produk Onda. Teknik pengambilan sampel non probability sampling yaitu accidential sampling. Teknik analisa data menggunakan regresi berganda. Hasil menunjukkan bahwa faktor kebudayaan, sosial, pribadi, dan psikologis secara bersama-sama mempunyai pengaruh positif yang cukup kuat (71.5%) terhadap keputusan pembelian produk sanitari Onda. Faktor pribadi merupakan variabel yang paling berpengaruh dominan terhadap keputusan pembelian produk Onda.
Co-Authors Haris Maupa Ian Nurpatria Suryawan Ian Nurpatria Suryawan Setia Tjahyanti