Jurnal Hilirisasi IPTEKS (JHI)
Vol 1 No 3.b (2018)

ECOMMERCE KEPADA PEDAGANG KAKI LIMA DAN UMKM KOTA PAYAKUMBUH UNTUK MENINGKATKAN DAYA SAING DI ERA GLOBAL

Winny Alna Marlina (Fakultas Ekonomi Universitas Andalas)
Bintang Rizky Abdullah Majo Saibah (Fakultas Ekonomi Universitas Andalas)
Ranny Fitriana Faisal (Fakultas Ekonomi Universitas Andalas)
Agestayani Agestayani (Fakultas Ekonomi Universitas Andalas)
Erizal Erizal (Fakultas Ekonomi Universitas Andalas)
Susiana Susiana (Fakultas Ekonomi Universitas Andalas)
Musbatiq Srivani (Fakultas Ekonomi Universitas Andalas)

Article Info

Publish Date
28 Sep 2018

Abstract

Payakumbuh is one of City on Sumatera Barat where having many street foods at night around 254 retailers. These food night retailers always move from another place to another place and lack of promotion. The purpose of our community service program is to enhance knowledge of street vendorts/retailers in Payakumbuh regarding technology especially e-commerce. The method of this is sharing and transferring knowledge and exercise. It was expected that participants will have a greater understanding in how to make the most of social media for business. The result of this public free service activity is kulinerpayakumbuh.com for helping promotion of the street food retailers in Payakumbuh. Based on our survey after this activity, the merchants were able to promote their products through the website, thus 41% participant could elevate their knowledge, and 13% participant could implement e-commerce to their business.

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Journal Info
Jurnal Hilirisasi IPTEKS (JHI)
Website

Abbrev

hilirisasi

Publisher

Universitas Andalas

Subject

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Dentistry Engineering Health Professions Public Health Veterinary Other

Description

Jurnal Hilirisasi IPTEKS (JHI) is a scientific publication media that aims to publish articles on downstream research activities in the form of community service. Detailed scopes of articles accepted for submission to JHI are: Product Commercialization Production Innovation Application of research ...