Jurnal Logistik Indonesia
Vol 1, No 1: April 2017

PENGARUH KERELASIAN PEMASARAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PADA PT ASRI PANCAWARNA

Yuli Evitha (Institut Ilmu Sosial dan Manajemen STIAMI)

Article Info

Publish Date
03 Jul 2018

Abstract

The phenomenon that occurs today is the dissatisfaction of customers of PT. Asri Pancawarna / APW, became the basis or purpose of this study. This study aims to determine the content of relation (X1) and product quality (X2), either partially or simultaneously to customer satisfaction (Y).In order to achieve the objectives of the study, this study used questionnaire instruments developed and arranged in Likert Scale. The sample in this study was taken with simple random sampling amount of 67. While the data analysis technique is multiple linear regression.The results showed that Marketing Relationship Against Customer Satisfaction, as well as Product Quality of Customer Density Properties. Marketing Relation Variables and Product Quality can cause 98.2% of Customer Satisfaction.

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Journal Info
Jurnal Logistik Indonesia
Website

Abbrev

logistik

Publisher

Institut Ilmu Sosial dan Manajemen STIAMI

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

Jurnal Logistik Indonesia is one of the scientific publications published by Study Program of Logistics Management, Faculty of Social Science and Management Institut Ilmu Sosial dan Manajemen STIAMI. The purpose of the Journal is to support development logistic management theory and practice in ...