Transparansi Jurnal Ilmiah Ilmu Administrasi
Vol 1, No 2: Desember 2018

Pengaruh Citra Merek, Kualitas Produk dan Persepsi Harga Terhadap Keputusan Menggunakan Jasa Kurir Jne, Agen Jasafa Jatiasih, Bekasi, Jawa Barat

Elfa Setiawan (Institut Ilmu Sosial dan Manajemen STIAMI)

Article Info

Publish Date
06 Feb 2019

Abstract

This study aimed to determine the effect of brand image, product quality, and price perception on the decision to use JNE courier services of Jasafa Agent Jatiasih, Bekasi, West Java area and to analyze the most dominant factor in purchasing decision to use JNE’s services. Samples of this study were  200 consumers who came to send their goods or documents to JNE Jatiasih, Bekasi region for the period of November to December 2016. Incidental sampling technique applied to collect questionnaires from the consumers and the method of data analysis used in this study was descriptive statistical analysis that was Structural Equation Modeling (SEM) using Lisrel software version 8.80.             The result of the research showed that brand image and price perception have significant influence on purchasing decision. Meanwhile the quality product did not have significant influence on  purchasing decision.

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Journal Info
Transparansi Jurnal Ilmiah Ilmu Administrasi
Website

Abbrev

transparansi

Publisher

Institut Ilmu Sosial dan Manajemen STIAMI

Subject

Economics, Econometrics & Finance Social Sciences Other

Description

The Journal invites original articles and not simultaneously submitted to another journal or conference, which includes, but is not limited to: administration and policy in public, business and tax sectors. ...