Garuda - Garba Rujukan Digital

The Effect of Social Media Technology, Packaging and Online Promotion on Increasing Sales of Food Products Group of Mothers in Bojong Kulur Village, Bogor Elfa Setiawan; Endah Fantini; Samsudin Samsudin
Majalah Ilmiah Bijak Vol 18, No 2: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v18i2.1773

This study had a goal to detemine the effect of media social technology, packaging, and online promotionÂ on increasing sales of culinary products group of women in Bojong Kulur village, Bogor, West Java. It also aimed to analyze the most dominant factor in increasing the sales. There were 175 respondents who were taken randomly in Bojong Kulur village area during the period of January to May 2021. The technique of Incidental Sampling was used to gather questionnaires from producers and consumers. Descriptive statistical analysis using SPSS version of 22 was used as the method of data analysis in this study.Research result showed that variable of Media Social Technology, Packaging, and Online Promotion, and Packaging influenced the variable Sales Increase. Based on the result, it was found that the calculated F value was 66.567 > F table 3.05 and the sig value. of 0.000 < 0.05. It also concluded that concluded that those three independant variables have a simultaneous effect on increasing sales as the dependant variable.

Pengaruh Citra Merek, Kualitas Produk dan Persepsi Harga Terhadap Keputusan Menggunakan Jasa Kurir Jne, Agen Jasafa Jatiasih, Bekasi, Jawa Barat Elfa Setiawan
Transparansi : Jurnal Ilmiah Ilmu Administrasi Vol 1, No 2: Desember 2018
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

This study aimed to determine the effect of brand image, product quality, and price perception on the decision to use JNE courier services of Jasafa Agent Jatiasih, Bekasi, West Java area and to analyze the most dominant factor in purchasing decision to use JNE’s services. Samples of this study were 200 consumers who came to send their goods or documents to JNE Jatiasih, Bekasi region for the period of November to December 2016. Incidental sampling technique applied to collect questionnaires from the consumers and the method of data analysis used in this study was descriptive statistical analysis that was Structural Equation Modeling (SEM) using Lisrel software version 8.80. The result of the research showed that brand image and price perception have significant influence on purchasing decision. Meanwhile the quality product did not have significant influence on purchasing decision.

Hr Development Strategy In The Industrial 4.0 Revolution In The Pandemic Of Covid-19 Endah Fantini; Nidaul Izzah; Elfa Setiawan; Dedy Kusna Utama; Samsudin
Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021
Publisher : Yayasan Ilomata

The era of the industrial revolution 4.0 is an absolute and unavoidable phenomenon in the business world. The survival of a company depends on the strategy devised to be able to carry out transformation and innovation to deal with it. So that companies and businesses that have been built are not crushed by the times and are hampered by their development, the company must be responsive to existing changes, especially with the development of technology and digital business. The company must also have an integrated travel map so that the direction of business development is clearly visible. The Covid-19 pandemic has changed many things of life in an instant. Never before in modern human history has a pandemic progressed and spread rapidly like Covid-19. Therefore, every event, response, and reaction is also oftentimes good. It happens at the individual level, the smallest community, up to the State and nation. Organizations and corporations are also forced to adapt quickly to very high levels of uncertainty. With the incessant change of life lines into all-digital. Therefore, companies really need to prepare reliable human resources and technology literacy in order to continue to achieve success. Employees should be supported and encouraged to continue learning and increase their knowledge of technology. Because the workforce or human resources who are able to apply and control technology in the present are able to move forward. This study aims to analyze the effect of human resource competence and the use of information technology in the Industrial Revolution Era 4.0 during the co-19 pandemic. In this study using the theory of Computer Mediated Communication (CMC) to examine more in how the process of forming HR groups in the advertising agenda through digital media and also the process of interaction developed by the HR groups. The method in this study uses a qualitative research method with a Case Study approach and the paradigm used is the constructivist paradigm, which is to examine how the interaction and role of HR in the interaction and communication groups in the online media. In this study trying to identify the personalities of each grouped as tourists, mingles, and devotes. Data collection is done by using observation and also conducting in-depth interviews. In addition, the data analysis technique used is to use a flow model from Miles and Huberman consisting of 3 stages, namely Data Reduction, then the presentation of data, and drawing conclusions.

ANALYSIS OF BUSINESS STRATEGIES ON THE BOCAH JAJAN ANGKRINGAN (BOJAN) IN KOJA, NORTH JAKARTA Elfa Setiawan; Mohammad Farhan Alwi
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol 3, No 2: Maret 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

This study was made based on observations for three months at Angkringan Bojan, the purpose of the observation was to find out the marketing strategies carried out by Angkringan Bojan to achieve its sales targets. From the observations, Angkringan Bojan has never reached the target set. This is because in the implementation of the Angkringan Bojan strategy, the SWOT (Strength, Weakness, Opportunity, Threat) analysis has not been carried out by comparing the strengths, weaknesses, opportunities, threats with existing theories. Angkringan Bojan needs to find a more strategic sales location than the previous location which is close to the market waste disposal. In its development, the author also recommends Angkringan Bojan to improve the quality, design, promotion and bonus of culinary products available on the menu, strengthen the security system with complex passwords and back up data to minimize the possibility of hackers.Key words: Marketing Strategy, Sales Target, SWOT Analysis, Culinary Products.

Hr Development Strategy In The Industrial 4.0 Revolution In The Pandemic Of Covid-19 Endah Fantini; Nidaul Izzah; Elfa Setiawan; Dedy Kusna Utama; Samsudin
Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v2i3.283

The era of the industrial revolution 4.0 is an absolute and unavoidable phenomenon in the business world. The survival of a company depends on the strategy devised to be able to carry out transformation and innovation to deal with it. So that companies and businesses that have been built are not crushed by the times and are hampered by their development, the company must be responsive to existing changes, especially with the development of technology and digital business. The company must also have an integrated travel map so that the direction of business development is clearly visible. The Covid-19 pandemic has changed many things of life in an instant. Never before in modern human history has a pandemic progressed and spread rapidly like Covid-19. Therefore, every event, response, and reaction is also oftentimes good. It happens at the individual level, the smallest community, up to the State and nation. Organizations and corporations are also forced to adapt quickly to very high levels of uncertainty. With the incessant change of life lines into all-digital. Therefore, companies really need to prepare reliable human resources and technology literacy in order to continue to achieve success. Employees should be supported and encouraged to continue learning and increase their knowledge of technology. Because the workforce or human resources who are able to apply and control technology in the present are able to move forward. This study aims to analyze the effect of human resource competence and the use of information technology in the Industrial Revolution Era 4.0 during the co-19 pandemic. In this study using the theory of Computer Mediated Communication (CMC) to examine more in how the process of forming HR groups in the advertising agenda through digital media and also the process of interaction developed by the HR groups. The method in this study uses a qualitative research method with a Case Study approach and the paradigm used is the constructivist paradigm, which is to examine how the interaction and role of HR in the interaction and communication groups in the online media. In this study trying to identify the personalities of each grouped as tourists, mingles, and devotes. Data collection is done by using observation and also conducting in-depth interviews. In addition, the data analysis technique used is to use a flow model from Miles and Huberman consisting of 3 stages, namely Data Reduction, then the presentation of data, and drawing conclusions.

Pelatihan Keterampilan Menulis dalam Korespondensi Berbahasa Inggris, Menerjemahkan serta Keterampilan Menggunakan Grammarly, Google Translate, dan Google Drive di Sekolah Menengah Kejuruan KSATRYA, Rawasari, Jakarta Pusat Elfa Setiawan; Dinda A Rahman; Rudi Kristanto
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 2, No 2: Januari 2020
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

The development of the world of education in the 21st century is now entering an era marked by the onslaught of the information technology revolution and the formation of the economic order and global relations, thus demanding an output of educational outcomes and outcomes that are in line with the demands of the world of work. The ability to communicate both in Speaking and writing is one of the abilities that must be mastered by everyone.The purpose of this Community Service Activities is to provide understanding and skills to vocational students in improving English language skills, particularly written communication skills in the business world as well as practical skills in translating documents documents or articles in English. The achievements of this service are increasing knowledge, insight, and English correspondence skills among vocational high school students, optimizing the use of online-based English Learning Tools such as Google Translate, Grammarly and Google Drive. The training activity was held for 4 hours on October 30, 2019, in the form of lectures, question-answers, and hands-on practice using Translation Tools. There were 22 trainees, class XII students of SMK Ksatrya, Cempaka Putih Barat, Central Jakarta. Based on the feedback from the participants, the training activities are very good and beneficial for them.This activity is not only limited to the training but is expected to be the beginning of the collaboration between the STIAMI Institute and the Ksatrya Vocational School in the future, to conduct other English language training with different topics or themes.

Pelatihan Pembuatan CV dan Wawancara Kerja Siswa Sekolah Kejuruan di SMK Jakarta Timur 2 Elfa Setiawan; Rita Wahyuni
Media Abdimas Vol 2 No 1 (2023): Jurnal Media Abdimas Vol 2 No 1 Bulan Maret 2023
Publisher : Universitas Persada Indonesia YAI

Berdasarkan observasi di dalam kelas dengan siswa yang dilakukan sebelum, selama dan setelah kegiatanpelatihan berlangsung, didapati bahwa mayoritas siswa mengalami kesulitan dalam semua aspek. Aspekkemampuan berbahasa Inggris meliputi Receptive Skills, meliputi Listening dan Reading, serta ProductiveSkills meliputi Writing dan Speaking. Namun fokus kegiatan hanya pada kemampuan menulis (writing) danberbicara (speaking). Jadi hanya 2 skill tersebut yang dititikberatkan para narasumber. Kemampuanmemahami bahasa Inggris juga menjadi modal utama dalam menjawab pertanyaan-pertanyaan yang munculdan ditanyakan pewawancara (interviewer) saat proses wawancara kerja (job interview). Sehingga kedepannya diperlukan adanya kegiatan pelatihan-pelatihan lain yang lebih tepat sasaran, lebih terkini dalampenguasaan teknologi serta penguasaan Bahasa Inggris yang lebih intensif dan aplikatif lagi.

Strategies to Increase Customer Interest by Implementing Digital Marketing at Hello Friends Coffee Shop in South Jakarta Elfa Setiawan; Elizabeth Monica Frara
Eligible : Journal of Social Sciences Vol. 2 No. 1 (2023): ELIGIBLE : Journal of Social Sciences
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah III DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53276/eligible.v2i1.70

This research was conducted to discover the development of customer interest through social media and find solutions to the obstacles faced. The focus of this research is related to the emergence of a "new culture" originating from an outside culture with a background in cafes or coffee shops and then influencing people's lifestyle which results in the emergence of many coffee shops. This creates competitions which requires these coffee shops to have a good marketing strategy correctly and effectively to increase customer interest. The data was collected from observation and conducting interviews with informants. Based on the results, it is concluded that the strategy of attracting customers through digital marketing has been going well. Digital marketing using social media and other media that are still included in digital marketing can also make it easier for customers and prospective customers interested in using or buying business products. It is also essential to find out the potential information customers need.

Title

Found 8 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 8 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 8 Documents
Search