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Kab. ponorogo,
Jawa timur
INDONESIA
Al Tijarah
Published by Universitas Darussalam Gontor
ISSN : 24604089     EISSN : 25282948     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Al Tijarah is a semiannually journal published by Department of Management, Faculty of Economics and Management, University of Darussalam Gontor. In line with the objective of the Department and the University, the journal is committed to the development and promotion of contemporary issues in Islamic management and management in its broadest sense in order to keep scholars on research in the area of management. The editorial board welcomes original submission in the fields of management, finance, human resource management, marketing, operational management, and strategic management including from an Islamic perspective. Al Tijarah is currently indexed by DOAJ, IPI, Google Scholar, Crossref, BASE, Sinta and other reputated indexes in the future.
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "Vol. 2 No. 2 (2016): Al Tijarah | December" : 6 Documents clear
Pendekatan Terintegrasi Corporate Social Responsibility Perbankan Syariah dalam Pengentasan Kemiskinan di Jawa Timur Ahmad Hudaifah
Al Tijarah Vol. 2 No. 2 (2016): Al Tijarah | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v2i2.740

Abstract

As one of Indonesian province playing barometer for the development of Islamic economic and Muslim aspiration, the Islamic banking presence in East Java is expected to have broader social role in poverty alleviation process. Through synergy process with stakeholders, a relatively new approach to support government program needs to be analyzed its feasibility. Study about integrated approaches on corporate social responsibility is necessary to undertake in order to comprehend the possible space and opportunity in enhancing East Java’s poverty reduction program. Methodology of study employing qualitative analysis with library research is done to answer potency and feasibility of CSR program in East Java. The result of study has concluded that although CRS concept is not relatively new in Islamic Economics, this strategy has been selected to sound inclusive and acceptable terminology for stakeholders involved. Integrated-CSR strategy approaches led by Islamic banking require an institution (SPV-special purpose vehicles) that can manage CSR fund productively and sustainably. This program must be supported by the availability of zakat (alms) fund as the pillars to provide basic needs for the poor. After the poor people (dhuafa) are able to fulfill their basic needs, the East Java’s micro-enterprises programs are effectively introduced in empowering them.
Peran Layanan Jasa Search Engine Optimization untuk Meningkatkan Daya Saing pada Bisnis Startup (Studi pada Kaldera Trail and Jeep Adventure Malang) Wira Bharata
Al Tijarah Vol. 2 No. 2 (2016): Al Tijarah | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v2i2.741

Abstract

This study aimed to investigate the role of SEO as a strategic competitive advantage. This study uses a qualitative approach with case studies are used as a research design. Researchers in the interviews to the owner Caldera Trail & Jeep Adventure. The results of this study indicate that the role of SEO to optimize the website proved successful in the company’s competitive advantage strategy Caldera Trail & Jeep Adventure. The results showed online marketing is done through Facebook, Twitter, Instagram and website have a positive impact on sales in their services. Applying marketing strategies using social media-based social networks and websites are very efficient because of much greater use conventional marketing strategies. This study also emphasizes the social media as online advertising that can be used as a marketing strategy in today’s digital era.
Pengaruh Status Sosial dan Kondisi Ekonomi Keluarga terhadap Motivasi Bekerja bagi Remaja Awal (Usia 12-16 Tahun) di Kabupaten Ponorogo Wijianto Wijianto; Ika Farida Ulfa
Al Tijarah Vol. 2 No. 2 (2016): Al Tijarah | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v2i2.742

Abstract

In Ponorogo which is one of the districts in East Java, still have a high dropout rate. The dropout rate or children who do not continue their education to a higher level is mainly due to socio-economic status of the child. Children who do not attend school to higher levels experienced by many children completing elementary school, where the child has stepped on early teens (aged 12-16 years) who do not attend school. The preferring to work to help the economy of parents who are still below the poverty line. Children who stepped on early teens is more work in the agricultural sector and the building became a construction worker. Not a few of the young women who choose to take urbanization into town and become housemaid. The result showed that there was no significant effect of social status on work motivation early teens in Ponorogo. The influence of social status variables on work motivation is small, making it less contributed to the high-low work ethic early teens in Ponorogo. This means that the socio-economic conditions of the early teens in Ponorogo not significantly affect the work motivation early teens in Ponorogo. The second discovery was no significant effect of economic conditions on work motivation early teens in Ponorogo. This means that their economic condition is not good to have an impact on work motivation early teens in Ponorogo.
Peran Sikap sebagai Pemediasi terhadap Pengaruh Persepsi Harga dan Persepsi Kualitas pada Niat Beli (Survei Niat Beli Konsumen pada Kerajinan Kulit di Kabupaten Magetan) Dian Citaningtyas Ari Kadi
Al Tijarah Vol. 2 No. 2 (2016): Al Tijarah | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v2i2.743

Abstract

This study aimed to examine the effect of price perception, perception of quality, and consumer attitudes toward the purchase intention. Samples of this research are tourists visiting Magetan leather industrial district that has purchase intention. The data collection was done by giving a set of questions to the respondent or written questions to be answered (the questionnaire). The scale used is a Likert scale with a range of five options that are used as the measurement instrument that has been collected kuesioner. Data then tested the consistency and precision of the measuring instrument through validity and reliability test. Based on the analysis, this study indicates that the perception of quality and price perception in a positive effect on the formation of consumer attitudes. This indicates that the perception of quality and price is an important variable to consider in influencing consumer attitudes. The results also indicate that the positive effect on consumer attitudes and purchase intent of consumers, so the higher the consumer’s attitude, the higher purchasing intentions.
Peran Media Sosial sebagai Strategi Pemasaran pada Sewa Kostum Meiyu Aiko Malang Premi Wahyu Widyaningrum
Al Tijarah Vol. 2 No. 2 (2016): Al Tijarah | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v2i2.744

Abstract

Marketing Strategies with utilize Advancement of Information Technology have impact financially efficient and practically process, with using social media can create the best result. Promoting business using social media which are free cost and can attract new customers social media user, this things very suitable if applied in SME (Small Medium Enterprises) business. This research aims to explore the utilization of social media as marketing strategy for Small and medium enterprises (SMEs). Qualitative approach with the case study is used as research design. Researchers using in-depth interview to the owner of Meiyu Aiko in Malang. The results showed that the Marketing Strategy through social media and website for the promotion of costum rent’s service in Malang can build a strong relationship between management of Meiyu Aiko with consumers both online and offline. Promotional activities can easily provide brand awareness and can be transmitted by social media followers to users of other social media. This research also emphasize social media as online advertising that could be used as marketing strategy in today’s digital era.
Pemberdayaan Sektor Informal di Kabupaten Ponorogo Asis Riat Winanto; Khusnatul Zulva Wafirotin
Al Tijarah Vol. 2 No. 2 (2016): Al Tijarah | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v2i2.745

Abstract

The informal sector in Ponorogo is a controversial daily phenomenon. On the one hand, the district authorities often are not friendly to them. But, on the other hand they are used as a source of revenue for local governments through the collection of the levy and to solve the problems of employment in urban areas. However, the issue of the informal sector can not be left alone, because the day their numbers grew in number and will result in public space disruption. Based on research that has been conducted shows that the informal sector players want their empowerment so that its business can be more advanced and keep it running. Several alternative development activities expected by informal sector operators are: the procurement of wagons for businesses, entrepreneurship training, the establishment of an informal group of business operators and the ease of obtaining credit. While the research conducted related to the empowerment of the informal sector seen their empowerment by forming a group / community. The formation of a group/community is based on the desire to maintain their existence in the informal sectors. Besides, the existence of this community are expected as a forum to resolve the problems related to the informal sector. Another reason, the establishment of the community is expected to be the bridge between informal sector players and government.

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