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Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika
Published by Universitas Bina Sarana Informatika
ISSN : 14118637     EISSN : 25501178     DOI : -
Core Subject : Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Jurnal Perspektif pertama kali diterbitkan pada tahun 2013. Jurnal ini dimaksudkan sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis kritis mengenai penelitian di Bidang Ilmu Sistem Informasi, Manajemen dan Ekonomi. Jurnal Perspektif menerbitkan 2 (dua) jurnal dalam setiap tahunnya, yaitu terbit di bulan Maret dan September. Jurnal Perspektif sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas. Situs Jurnal Perspektif menyediakan artikel-artikel jurnal untuk diunduh secara gratis. Jurnal kami adalah jurnal ilmiah nasional yang merupakan sumber referensi akademisi di bidang Ilmu Komputer dan Manajemen.
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Articles 2 Documents
 1 
Search results for , issue "Vol 10, No 1 (2012): MARET 2012" : 2 Documents clear
ANALISIS KEBANGRUTAN USAHA DENGAN MULTIPLE DISCRIMINANT ANALYSIS / MDA (Z-SCORE) MODEL ALTMAN PERTAMA MENGGUNAKAN MS. ACCESS PROGRAMMING Suhartono, Suhartono
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 10, No 1 (2012): MARET 2012
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v10i1.3090

Abstract

Progress of a company is absolutely necessary in the face of global competition today. In the era of globalization and free market, companies are required to continue developing and developed with a very high competitive level. There are many factors that affect the progress of a company starting from the factor of human resources, financial resources external to the company. None of the companies thatwant their business so that the necessary bangrut planning is good and earnest efforts for the company to move forward and survive. Financial statements is one indicator that can measure whether the company was in good health or not. There are many methods of analysis that can be used to measure the performance of the company. One is the method of Altman Z-score. Altman Z-score is the most famous models in predicting bankruptcy of enterprises. This highly accurate method for measuring whether a company in financial difficulties or not. Because of financial difficulties was the beginning of the bankruptcy business. Altman Z-score model using data from the report noted that financial-data to beprocessed into an accurate data. The model is then combined with MS. Access Programming to produce an application that is fast, precise and accurate in predicting bankruptcy of enterprises.
Analisa Efektivitas Komunikasi Pemasaran Produk Aqua Menggunakan Customer Response Index Melalui Kegiatan Promosi Akmaludin, Akmaludin
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 10, No 1 (2012): MARET 2012
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4039.78 KB) | DOI: 10.31294/jp.v10i1.5416

Abstract

Promotion is crystallization of a form of marketing communication, modern marketing communication should be able to communicate the brand or Its products to consumers in an integrated way, so consumers will know more about the benefits of the product. To find products that are marketed to consumers, certainly needs to be measured in evaluating how much the strength of the product is received by consumers. Many methods are used in determine level of effectiveness of communication conducted as Customer Decision Model (CDM), EPIC Model, Direct Rating Method (DRM), and Customer Response Index (CRI).Custormer Response Index (CRI) is one that often used in the measurement of the effectiveness of marketing communications products. Variables used to measure the effectiveness of marketing communication consists of five variables including Awareness, Comphrehend, Interest, Intention, and Action. In connection with the acquisition value is performed with CRI can be seen from the results of recent advertising campaigns through the media. If the CRI points earned exceeds 50% or more, then said to the effectiveness of marketing communications well worth it. For the research results through media advertisements broadcast television advertising products aqua value of marketing communications effectiveness gets 59% of acquisition value, this means that the measurement of the effectiveness of marketing communications products using the method Custormer Response Index (CRI) produces assessments that can be said to be good. With reference to the acquisition of data, can be seen how much the consumer is not how much consumer response and the response, it was said as a response index.

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