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INDONESIA
JURNAL INTEGRASI
ISSN : -     EISSN : 25489828     DOI : -
Core Subject : Education,
Terbit dua kali setahun pada bulan April dan Oktober: mulai Volume 10, Nomor 1, April 2018. Berisi tulisan yang diangkat dari hasil penelitian di bidang Teknologi Terapan. e-ISSN: 2548-9828
Arjuna Subject : -
Articles 311 Documents
Analisis Efektivitas Motion graphic Sebagai Media Informasi Company profile Polibatam Press Menggunakan Epic Model Supardianto Supardianto; Wanda Dwi Octaviany
JURNAL INTEGRASI Vol 15 No 2 (2023): Jurnal Integrasi - Oktober 2023
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/ji.v15i2.6644

Abstract

Polibatam Press, a business unit under the Batam State Polytechnic, which was founded in 2017, focuses on publishing books and scientific works. Even though it currently uses a website for publishing and social media for promotion, Polibatam Press does not yet have a company profile that can be easily distributed via various social media platforms. This research aims to develop a company profile video in the form of motion graphics to improve Polibatam Press branding. In the design process, the Villamil-Molina method was used, and its effectiveness was analyzed using the EPIC model. The research results showed that alpha testing was 4.23, which means "feasible,", and beta testing resulted in an EPIC rate of 3.92, which was interpreted as "effective." Based on these results, the resulting motion graphic video fulfills the purpose of its creation by being able to provide information effectively to the people who watch it